Associate Director, Omnichannel Marketing, CRC at Takeda Pharmaceuticals Boston, MA

Job Description Associate Director, Omnichannel Marketing, CRC job at Takeda Pharmaceuticals. Boston, MA. The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives. Objectives/Purpose Lead the development and implementation of the Omnichannel plan for the CRC HCP customers, designing seamless brand-specific customer experiences and omnichannel plans in an agile manner. Design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels, including customer journeys, messaging, delivery, and channel optimization. Create strategic bold campaigns in non-personal spaces, highly integrated with personal promotion efforts to improve customer engagement and adoption. Collaborate with multiple cross-functional partners, including Brand teams, Sales, Insights and Analytics, Medical, PVA, RC, and agency partners, to design, build and deploy best-in-class Omnichannel campaigns for HCPs. Drive meaningful engagement with HCP segments, leveraging promotional mix analyses to make critical resource allocation decisions and optimize campaign resonance. Lead HCP media strategy with agency and partners, rigorously track performance, and adapt plans in an agile manner. Analyze customer behavior using CRM data and analytics to track HCP engagement and optimize experience, leading HCP Experience Measurement Plan and adapting accordingly. Accountabilities Define vision, strategy and implementation of HCP omnichannel solutions to improve the HCP customer experience and support brand goals. Partner with brand team and other cross-functional partners to identify HCP targets and design personalized campaigns across web, SEO/SEM, email, direct mail, social media and digital advertising. Create agile content and initiate initiatives executing on brand strategy in website design, personalization, SEO, paid search, CRM, digital display media and social media. In partnership with agencies and Insights and Analytics, identify trends and insights to understand customer engagement and campaign performance, optimizing spend and ROI. Implement identified technologies and utilize audience research and trend analysis to develop modular, personalized content. Evaluate customer research, market conditions and competitor activities. Establish key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners; make recommendations for campaign optimizations. Work cross-functionally to understand customer and business needs and align recommendations and strategy accordingly for different HCP segments. Drive improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements, managing budgets for all projects. Actively manage agency partner relationships, expectation setting, budgeting and contract reviews. Education, Behavioral Competencies and Skills Bachelor's degree. 8+ years of experience with increasing responsibilities in digital agency, marketing, or related functions, preferably with pharma or healthcare industry experience. Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation. Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during \"moments that matter\", creating personalized omnichannel solutions. Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget. Experience with A/B testing across channels and content types. Strong analytical skills with demonstrated ability to assess business results, define appropriate KPIs, and maximize marketing investment value. Proven experience advising stakeholders and effectively influencing business partners and peers. Demonstrated ability to thoroughly learn new markets, disease states and products quickly. Strong consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills. Ability to influence and persuade stakeholders at various levels of seniority, including senior leadership both in the US and globally. Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, and other key partners. Financial management and budgeting abilities. Additional Information Requires approximately 10% travel. Willingness to travel to various meetings, conferences and possible overnight stays. Takeda Compensation and Benefits Summary We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. U.S. Base Salary Range: $153,600.00 - $241,340.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant, years of relevant experience, specific and unique skills, level of education, certifications or other professional licenses, and the location in which the applicant lives or performs the job. U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. Locations Boston, MA Employment Details Worker Type: Employee Worker Sub-Type: Regular Time Type: Full time Job Exempt: Yes It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Itlearn360