Retail Media Specialist

Job Description

Job Description

Retail Media Analyst to manage and optimize paid search and media campaigns across key retail and delivery platforms. Will serve as a day-to-day operator within Pacvue, owning campaign execution and performance reporting while collaborating closely with our internal eCommerce and marketing team.

Key Responsibilities

• Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks

• Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments

• Monitor daily performance metrics (ROAS, ACOS/TACOS, CPM, CPC, conversion rate, share of voice) and proactively flag anomalies or opportunities

• Develop and maintain performance dashboards and reporting cadences for internal stakeholders

• Conduct keyword research, competitor analysis, and search term mining to continuously expand and refine targeting

• Make data-driven recommendations on budget allocation across platforms and campaign types

• Coordinate with internal brand and creative teams to align ad content with campaign objectives

• Maintain organized campaign structures, naming conventions, and documentation standards

Required Qualifications

• 2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility

• Proficiency in Pacvue preferred

• Active campaign experience on two or more of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media networks

• Strong analytical skills with the ability to translate data into clear, actionable insights

• Ability to work independently with minimal oversight; strong communication on status and blockers

Preferred Qualifications

• Experience with Client, beverage, or FMCG brands

• Familiarity with third-party analytics or BI tools (PowerBI, Tableau, Helium 10, etc.)

• Amazon Ads or other retail media platform certifications

• Experience with DSP for programmatic retail media buys

What Success Looks Like

• Campaigns are consistently launched on time with clean structure and naming conventions

• Weekly performance reports are delivered proactively with clear insights and recommendations

• ROAS and ACOS targets are met or exceeded across active campaigns

• Budget pacing is accurate with no significant over- or under-spend