Field Marketing Manager - LCJ

The Field Marketing Manager is responsible for driving local store marketing (LSM) execution and brand growth across a defined territory of franchise and/or corporate-owned pizza locations. This role partners closely with operations and franchisees to increase traffic, sales, and brand awareness through data-driven, community-focused marketing initiatives. Key Responsibilities Local Store Marketing (LSM): Develop and execute localized marketing strategies to drive traffic and sales across assigned markets Customize national campaigns to ensure relevance at the store level Franchisee & Operator Support: Serve as the primary marketing partner to franchisees and operators Provide guidance on marketing calendars, promotions, and budget allocation Train and coach operators on best-in-class LSM execution Campaign Execution: Lead rollout of regional and national campaigns, ensuring consistent execution across all locations Monitor performance and optimize based on ROI and market feedback Community Engagement: Build partnerships with schools, local businesses, and community organizations Drive grassroots marketing efforts (events, sponsorships, fundraisers) Oversee local digital marketing efforts including paid social, search, and third-party delivery platforms Optimize local listings, reviews, and reputation management Performance Analytics: Analyze sales, traffic, and marketing data to identify trends and opportunities Provide actionable insights and recommendations to improve performance New Store Openings: Support grand openings and re-openings with targeted marketing plans Coordinate pre- and post-opening campaigns to maximize early sales Qualifications 4–7+ years of experience in field marketing, local marketing, or brand marketing (QSR, restaurant, or retail preferred) Experience working with franchise systems strongly preferred Proven ability to influence and support multi-unit operators Strong understanding of digital marketing channels and local media planning Analytical mindset with experience interpreting sales and campaign performance data Excellent communication and relationship-building skills Strong business acumen Ability to manage multiple markets and priorities Collaborative and cross-functional leadership Results-driven with a focus on ROI Success Metrics Same-store sales growth across assigned territory Traffic and transaction growth ROI on local marketing spend Franchisee/operator satisfaction Successful execution of campaigns and new store openings Reporting Structure Reports to: Director of Marketing / VP of Marketing Works cross-functionally with: Operations, Franchise Development, Digital Marketing, and Brand Teams What's your citizenship / employment eligibility? * LinkedIn Profile URL: Desired salary * Can you work evenings? Can you work overtime? Have you ever been convicted of a felony? * References: Please enter names and contact information: The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or AFFIRMATIVE ACTION reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more . Invitation for Job Applicants to Self-Identify as a U.S. Veteran A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE

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