Digital Marketing Specialist - Paid Media & Content

Digital Marketing Specialist Paid Media & Content

Location: Pewaukee, WI (Hybrid) Department: Corporate Marketing Team Reports to: Director of Marketing Salary Range: $45k-$55k

About the Role

We're looking for a growth-oriented marketing professional who's excited to build skills across paid media and content creationwhile helping drive measurable lead generation and brand growth. In this role, you'll support our paid advertising programs (Google Search, Performance Max, Meta/social ads, and more) and contribute to content development and email campaigns that advance corporate initiatives, including distributed marketing for our local studios and areas.

This role is ideal for someone who brings curiosity, initiative, and a growth mindsetsomeone who thrives in a fast-paced, supportive environment where testing, learning, and optimizing are part of the daily rhythm. You'll collaborate closely with the Marketing Team, contribute to campaigns that matter, and see the direct impact of your work across our brand and studio network.

About Fred Astaire Dance Studios & Our Team Culture

For over 75 years, Fred Astaire Dance Studios has helped people transform their lives through the joy, confidence, and connection of dance enriching lives through dance is at the core of our mission. We're an established yet growing multi-location franchise organization with an international footprint of 300+ local dance studios, predominantly across the United States, each focused on helping students feel better, move better, and live better through dancing.

On the Corporate Marketing Team, we operate like a small, high-performing in-house agency that supports hundreds of entrepreneurial dance studio owners, area reps, and their teams. We value curiosity, creativity, accountability, and a bias for actionpeople who ask good questions, test new ideas, and take pride in their work to share the wonderful world of dance. As part of our team, you'll have room to experiment, build new skills, and grow your impact, with support from leadership and a clear line of sight from your work to real-world outcomes in our studios.

If you're excited about combining growth marketing with a mission that genuinely improves people's lives at any stage, you'll feel right at home here.

What You'll Do

Paid Media & Conversion

• Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
• Assist with day-to-day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
• Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
• Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
• Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
• Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on "what's working and why."

Content & SEO

• Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
• Write SEO-informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
• Collaborate with web/dev on on-page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
• Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.

Email & Lifecycle Marketing

• Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
• Write compelling, conversion-oriented email copy and continuously test subject lines, messaging, and timing.
• Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.

Analytics, Reporting & Enablement

• Maintain clear performance reporting across paid, organic, email, and content channels.
• Translate data into simple, actionable insights and next steps for marketing leadership and studio stakeholders.
• Contribute to marketing playbooks, SOPs, and "recipes" that help studios adopt proven tactics faster.

What Success Looks Like

In this role, you'll be measured by:

• Lower cost per lead and stronger lead acquisition across key campaigns.
• Improved conversion rates from click to inquiry/booking.
• Growth in organic traffic and lead volume.
• Stronger email engagement (opens, clicks, conversions)
• Consistent, timely launch campaigns and content that support both corporate and studio priorities.

30/60/90 Highlights

• 30 days: Learn the brand, tools, workflows, and active programs; begin priority supporting priority projects and assisting with campaign execution.
• 60 days: Contribute to refining core campaigns, implement initial landing-page and messaging tests, and help roll out an updated content/email cadence.
• 90 days: Demonstrate measurable improvements in key performance areas and contribute to a forward-looking roadmap for paid media, content, and email initiatives.