Territory Manager- Grand Rapids, MI

About U.S. LawShield

At U.S. LawShield our focus is on encouraging people to take proactive measures to improve their safety and self-defense abilities-and to serve those who do. We strive to create better-protected communities of responsible self-defenders who have the peace of mind to live their lives confidently. Our company was established in 2009. After initially launching in Texas as Texas LawShield®, the demand for services developed well beyond state lines. Our coverage began to expand across the United States, which is when we became U.S. LawShield. Today, we provide coverage in 46 states and have proudly served more than 2 million people in their self-defense journey.


What You'll Own as a Territory Sales Manager


This isn't your typical sales role-this is your chance to build and lead a revenue-generating machine in your territory. You'll think like a business owner, act like a leader, and perform like a top producer. Here's how you'll do it:

• Scout Strategic Opportunities - Identify local businesses, instructors, events, and organizations that consistently attract our ideal customer-and position yourself at the center of that ecosystem.

• Build Powerful Partnerships - Cultivate lasting relationships with key stakeholders to expand our reach through in-person events, workshops, seminars, and training classes.

• Recruit and Scale Your Team - Hire, train, and develop a high-performing team of Field Sales Representatives to ensure every opportunity in your territory is captured and closed.

• Strengthen Business Relationships - Take established partnerships to the next level by highlighting new programs, value-add offerings, and strategic ways to win together.

• Leverage Tech Like a Pro - Use tools like Salesforce to grow and manage your pipeline, and SAP Concur to track and optimize your territory's business expenses.

• Be Where the Action Is - Travel throughout your region to support partners, drive field sales, and lead by example in high-impact sales settings.

• Lead Your Team in the Sales Process - Lead you team in direct sales while keeping your skills sharp and your team motivated by your leadership in the field.

What We're Looking For:


You're not afraid to roll up your sleeves and hustle-and you understand that leadership starts with leading by example.


We're looking for someone who is:

• Entrepreneurially driven - You're motivated to build a book of business and create long-term value.

• A natural connector - You enjoy building authentic relationships and rallying others around a shared goal.

• Energized by performance pay - You're hungry for success and excited by uncapped earning potential.

• Disciplined and independent - You know how to manage your time and team in a remote-first environment.

• Growth-minded - You use data, tools, and systems (like Salesforce) to scale your efforts efficiently.

Why U.S. LawShield?

• Uncapped commissions and performance-based incentives

• Mission-driven culture rooted in education and empowerment

• Leadership opportunity with upward mobility and team ownership

• Rapid-growth environment in a niche, high-impact industry

• 15 days of PTO annually , with additional time earned as your tenure grows

• 12 paid holidays to recharge and enjoy life outside of work

• Comprehensive health coverage , including medical, dental, vision, and supplemental plan options

• Employee Assistance Program (EAP) with travel protection, confidential counseling, and a medical bill-saver service

• 401(k) retirement plan to help you invest in your future

• Complimentary U.S. LawShield membership -because we stand by the mission we serve

If you're ready to step into a leadership role , build something that's yours , and make an impact , we want to hear from you.


Apply now and let's build your future together.