Chief Revenue Officer / General Manager

Job Description

Job Description

Chief Revenue Officer (CRO) / General Manager

Location: Oceanport, NJ

Reports To: Owner Club Size: ~2,500 Active Members Status: Full-Time, Exempt

About the Club

The Fort Athletic Club is a premier private fitness and wellness club serving approximately 2,500 members through high-quality fitness facilities, personal training, group training, and specialized wellness offerings. We are committed to exceptional member experiences, strong culture, and sustainable growth. We are seeking a strategic, hands-on Chief Revenue Officer to lead all revenue functions and drive long-term profitability.

Position Summary

The Chief Revenue Officer (CRO) is responsible for all revenue-generating functions, including membership sales and retention, marketing, personal training, group training, wellness services, and corporate partnerships. This role combines executive-level strategy with operational leadership, ensuring that revenue initiatives are effectively executed at the club level. The CRO partners closely with Ownership and Operations to maximize growth, retention, and per-member revenue.

Key Responsibilities

Revenue Strategy & Leadership

· Develop and execute a comprehensive revenue strategy for a 2,500-member premium fitness club, balancing acquisition, retention, pricing, and program innovation.

· Lead, mentor, and hold accountable leaders across membership, sales, marketing, personal training, group fitness, and wellness.

· Own revenue forecasting, pricing strategy, and annual planning to achieve growth and profitability targets.

Membership Sales & Retention

· Establish performance systems, KPIs, and accountability for membership sales and retention.

· Improve lead generation, conversion rates, onboarding experience, and early-stage member engagement.

· Drive retention through usage analytics, proactive outreach, loyalty initiatives, and service excellence.

· Partner with operations to ensure premium service delivery that supports retention and lifetime value.

Marketing & Communications

· Lead data-driven marketing initiatives to increase brand visibility, lead volume, and program participation.

· Oversee digital marketing, CRM campaigns, referrals, community partnerships, and member communications.

· Ensure consistent brand messaging across all platforms and touchpoints.

Personal Training, Group Training & Program Revenue

· Drive growth in personal training, small group training, and specialty programs.

· Design compensation and incentive structures aligned with revenue and retention goals.

· Collaborate with fitness leadership to launch new programs and optimize schedules for utilization and profitability.

Performance & Financial Management

· Build and maintain dashboards tracking membership KPIs, revenue performance, retention, and department financials.

· Partner with Finance to manage forecasting, budgeting, and variance analysis.

· Identify underperforming areas and lead strategic adjustments.

Partnerships & Community Engagement

· Develop corporate wellness partnerships and local business relationships to generate new revenue streams.

· Lead community engagement initiatives and events that strengthen brand presence and lead generation.

Qualifications

Required

· 10 years managerial experience, plus 7+ years of leadership experience in revenue, sales, marketing, or commercial operations.

· Experience managing multiple revenue streams in fitness, hospitality, recreation, or membership-based businesses.

· Strong analytical and financial acumen, including forecasting, KPI analysis, and budget management.

· Proven ability to lead cross-functional teams in a service-driven environment.

Preferred

· Experience in a 1,500–5,000 member fitness club or comparable health and wellness organization.

· Familiarity with CRM and club management platforms (ABC Fitness, Jonas, Mindbody, etc.).

· Background in premium, luxury, or boutique fitness environments.

· Bachelor’s degree required; MBA or advanced degree a plus.

Key Competencies

· Revenue strategy and optimization

· Executive leadership and people development

· Member experience and retention strategy

· Data-driven decision making

· Financial planning and forecasting

· Program innovation and growth

Compensation & Benefits

· Base Salary: $120,000/year

· Performance-based incentives tied to membership growth, personal training revenue, and retention metrics

· Total compensation potential: $150,000–$200,000/year

· Health and dental benefits

· Complimentary club membership