Digital Lead Program Manager

Position Purpose

The Digital Lead Program Manager is responsible for leading high-impact, cross-functional programs that improve how leads are generated, qualified, routed, and converted across the organization's digital ecosystem and third-party partners. This role orchestrates complex, multi-quarter initiatives that require strong collaboration between Digital & Technology, Marketing, Sales Enablement, Operations, and external partners. The position ensures strategic alignment, technical integration, and operational execution across multiple workstreams while delivering executive-ready recommendations and measurable business outcomes. The Digital Lead Program Manager operates as a trusted advisor to senior leadership and plays a critical role in enabling scalable lead generation, data transparency, and improved conversion performance.

Key Responsibilities

• Align goals and priorities across organizations with varying structures, processes, and operational models.
  
• Define shared objectives, success metrics, and governance frameworks across internal teams and external partners.
  
• Ensure alignment between business strategy, technical implementation, and operational execution.
  

• Lead complex, multi-workstream programs from initial scope definition through delivery and measurable business impact.
  
• Maintain integrated program roadmaps, dependency mapping, and risk/issue tracking to ensure transparency and timely resolution.
  
• Proactively manage risks, dependencies, and program milestones to ensure successful execution.
  

• Coordinate cross-functional teams responsible for designing, building, testing, and deploying API integrations between platforms.
  
• Facilitate alignment on data structures, service-level agreements (SLAs), error handling protocols, and long-term system maintainability.
  
• Support the development of data pipelines that enable accurate reporting and visibility into lead generation, pipeline health, and conversion metrics.
  

• Develop executive-level materials that clearly outline business context, options, trade-offs, recommendations, and potential impacts.
  
• Facilitate structured decision-making among senior leaders and stakeholders.
  
• Track commitments, assumptions, and downstream implications of program decisions.
  

• Develop adoption strategies across Digital & Technology, Marketing, Sales Enablement, Operations, and partner organizations.
  
• Monitor and communicate measurable outcomes including participation, conversion rates, revenue impact, and compliance metrics.
  
• Drive improvements in cross-company processes, governance models, and operational workflows.
  

Direct Manager / Direct Reports

Reports to: Senior Director, Digital Programs
Direct reports: None

Travel Requirements

Limited travel may be required depending on business needs.

Physical Requirements

• Ability to perform standard office work including extended periods of sitting and computer use.
  

Working Conditions

• Fast-paced, collaborative environment requiring frequent interaction with cross-functional teams and external partners.
  

Minimum Qualifications

• Experience leading complex, cross-functional programs within digital, technology, or data-driven environments.
  
• Strong program management, strategic thinking, and organizational skills.
  
• Proven ability to work with senior leadership and communicate complex topics clearly.
  
• Experience coordinating work across business and technical teams.
  
• Strong analytical and problem-solving skills with a structured approach to decision-making.
  

Preferred Qualifications

• Experience managing digital lead generation programs or platform integrations.
  
• Experience working with API integrations, data pipelines, or platform-based ecosystems.
  
• Experience working in organizations with multiple subsidiaries or external partner integrations.
  
• Familiarity with sales funnel analytics, conversion metrics, and lead management processes.
  

Minimum Education

Bachelor's degree in Business, Technology, Information Systems, or a related field, or equivalent experience.

Preferred Education

Bachelor's degree in Business, Technology, Computer Science, or related discipline.

Minimum Years of Work Experience

10+ years of experience leading large, complex, cross-functional programs.

Certifications

Program management certifications such as PMP, PgMP, or Agile-related certifications are preferred but not required.

Competencies

• Strategic program leadership
  
• Cross-functional collaboration
  
• Executive communication and influence
  
• Technical integration awareness
  
• Analytical thinking and decision facilitation
  
• Change management and organizational alignment
  

Work Location

Remote / Hybrid / In-office depending on business needs.

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Job Location: SRS Distribution - McKinney


7440 State Highway 121 McKinney, TX 75070-3104


As an Equal Employment Opportunity (EEO) employer SRS Distribution Inc., including all its subsidiaries, provides job opportunities to qualified individuals without regard to actual or perceived race, color, creed, religion, national origin, sex, gender, age, disability, gender identity, sexual orientation, citizenship status, uniform service, veteran status, marital status, genetic information, physical or mental disability, or any other characteristic in accordance with applicable federal, state, and local EEO laws.If you are an individual with a disability or a disabled veteran and require a reasonable accommodation in applying for any posted position, please contact Human Resources at US: View phone number on click.appcast.io, or by email to: View email address on click.appcast.io with the nature of your accommodation request and include the Business name, location and title of the job opening. Please allow one (1) business day for a reply.All employment offers are contingent upon successful completion of a background check and drug screen, as permitted by law.


Competitive weekly/bi-weekly pay, discretionary bonuses, 401(k) with company match, Employee Stock Purchase Plan, paid time off (vacation, sick, volunteer, holidays, birthday, floating), medical/dental/vision, flexible spending accounts, company-paid life and short-term disability, plus optional long-term disability, and additional life insurance. All benefits subject to eligibility.

Should a Candidate be submitted to fill a position by a recruiting or staffing services agency ("Agency"), the Company has no obligation to pay the Agency any fee for submission, offer, placement or any service without a fully executed contract of service covering the engagement.