Marketing Analyst

Marketing Analyst

Integrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional specialty firms. IRI has built its reputation on excellent service and integrity since its inception in 1996. Our mission centers on delivering only the best quality talent, the first time and every time. We provide quality resources in four specialty areas: Information Technology (IT), Clinical Research, Rehabilitation Therapy and Nursing.

Job Description

Position: Marketing Analyst

Duration: 6+ Months

Location: 175 E. Old Country Rd, Hicksville, NY

Direct Client: Immediate interview

Job Description:

Develop promotion and communication campaigns to

Create, develop and execute customer promotional campaigns that will increase J.D. Power customer satisfaction and also drive customer participation in (Online Self-Service products)Leveraging market strategy, customer data and research to develop customer communication initiatives

Create, develop and execute new program promotions or customer incentives

Optimize communication channel mix for target audiences and budget efficiency

Work with vendors as appropriate in the execution of customer communication campaigns

Create, develop and maintain customer lists for Marketing and other requesting departments

Query internal databases (Micro-strategy / Data-Warehouse/Siebel) to create, develop and maintain customer email, direct mail and other targeted lists for marketing and other requesting departments

Provide campaign incentive and promotional fulfillment by working with internal and external partners to execute

Work with internal areas such as Customer Intelligence to identify and develop customer profiles; market segmentation opportunities, tailored customer communications

Identifying data-mining and market research opportunities to increase marketing communication efficiency

Utilizing current research vehicles like J.D. Power and Customer Contactor surveys to identify customer satisfaction gaps and develop potential solutions

Through data mining and market research, identify and develop new product or service opportunities.

Leverage market strategy, customer data and research to develop new and creative customer communications initiatives

Be proficient in the area of digital marketing and the leveraging of that channel in outreach to customers and prospects

Collaborate with support areas as required, by providing them direction, communication or feedback in the promotion of programs, products and services 3rd party advertising agency Corporate Communications Energy Efficiency Call center personnel

Assist in development of an Annual Market Plan

Develop strategies and tactical plans to achieve program goals and metric targets

Research industry best practices and market trends to develop marketing initiatives

Monitor the marketplace to seek out: Industry best practices

Association / Industry data Trend analysis data

Measure and report out on marketing campaigns and initiatives as they relate to program participation and customer satisfaction

Leverage in-house tools and databases to track and reporting on specific communications campaigns and marketing goals

Work with marketing communications team in the production of new or revised customer collateral, internal support materials and other appropriate communication pieces

Monitor program and service marketing collateral for relevance

Collaborate with Customer Intelligence, Systems Change & Implementation, Technical Support areas on up and coming technologies. Identify program and/or product enhancements

Manage market-specific budget

Attend conferences/workshops on advances in Utility Marketing, Social Media or Web Utilization as required

Desired Skills:

(Knowledge and Experience Required)

Requirements:

BA / BS Marketing Degree or equivalent Experience

3 7 years of experience in market campaign development, campaign analysis, list management

Experience in digital marketing and media

Excellent computer skills, specifically in Microsoft Outlook, Excel, PowerPoint and Word

Must have excellent communication skills and analytical skills.

Required Competencies:

Excellent written and verbal communication skills

Candidate must possess planning and organizational skills.

Analytical skills and attention to detail.

Must also have a sense of teamwork and initiative.

Results oriented.

Candidate must foster an inclusive work environment and value all aspects of diversity.

Preferred Skills:

Advanced degree: MBA

Data or Quantitative Analytical skills