Social Media Lead: Growth, Influencers & Community

Rylo is looking for a strategic and creative Social Media Lead to own our social media presence, grow and engage our community, and drive our influencer strategy. This role is ideal for someone who understands content, advocacy, and community-building, and can represent Rylo authentically across digital platforms and in-person events .

On a day-to-day basis, you will:

• Own the strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X , Instagram, Meta, TikTok, and more.
• Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
• Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
• Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
• Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
• Represent Rylo at industry events, conferences, panels, and networking opportunities.
• Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.

Requirements:

• 5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
• Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
• Strong copywriting, storytelling, and content strategy skills.
• Experience building and engaging online communities and strategic partnerships.
• Passion for inclusivity, accessibility, and empowering underserved communities.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders.
• Confident public speaker or on-camera presence (with or without interpretation).
• Familiarity with social media analytics and performance optimization.
• Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
• Video editing or visual storytelling experience is a bonus.
• Availability to work hours aligned with the Eastern Time Zone.

Compensation:

$120,000–$200,000 per year, depending on experience and qualifications.

Nice to Have:

• Deep understanding of Deaf culture and communication access.
• Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
• Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.

Work on a fulfilling, life-changing product (literally)

️ Join as a key player at an early stage and receive generous options

Unlimited time off and sick days

Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits

401(k) plan with company match

About us:

Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing.

We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them.

Tell us about your Social Media experience

Do you have at least 5 years of hands-on experience managing and scaling organic social media channels on both LinkedIn and X (Twitter), including content strategy, content creation, community engagement, and performance measurement? (Yes/No) *

Yes

No

Which social media platforms have you managed professionally?Share a brief example of measurable growth you drove on any social platform (e.g. follower growth %, engagement rate, reach). *

Describe how you use AI tools in your day-to-day social media or content workflow. *