Marketing Manager

Job Description

Job Description

You're the kind of Marketing Manager who loves building momentum.

You don't just create marketing campaigns—you create growth. You enjoy taking ownership of strategy, generating qualified leads, building a recognizable brand, and using data to continuously improve results.

You're equally comfortable brainstorming big ideas, reviewing marketing analytics, coaching your team, and presenting performance to leadership. You move quickly, make decisions confidently, and don't wait for someone else to tell you what to do.

Others would describe you as driven, persuasive, competitive, and highly organized. You enjoy leading people, challenging the status quo, and finding better ways to market, communicate, and grow a business.

You love winning—but you're just as excited helping your team succeed. You naturally bring energy into the room, keep projects moving, and aren't afraid to own both the successes and the lessons learned.

If you're looking for a role where you can simply maintain social media calendars or coordinate vendors, this probably isn't the right fit.

If you're excited by growth, leadership, accountability, and making a measurable impact on an entire company, keep reading.

What This Role is Really About

This isn't a typical marketing coordinator role.

It isn't simply managing social media.

It isn't sitting behind a computer creating graphics all day.

This is a leadership position responsible for driving CASK's marketing strategy and helping fuel the company's growth.

You'll:

• Build and execute marketing strategies that generate qualified residential construction leads.
• Lead and develop a high-performing marketing team.
• Own advertising performance, lead generation, and campaign ROI.
• Strengthen one of the fastest-growing residential construction brands in Tampa Bay.
• Partner directly with company leadership to influence business growth.

If you're looking for a role where someone gives you daily direction, this probably won't be the right fit.

What You'll Do

• Develop and execute annual and quarterly marketing strategies.
• Own CASK's marketing calendar and campaign execution.
• Generate qualified residential construction leads through digital and community marketing.
• Manage Google Ads, Meta Ads, SEO, website optimization, email marketing, and CRM campaigns.
• Analyze campaign performance and make data-driven decisions.
• Present monthly marketing results and recommendations to leadership.
• Lead, coach, and develop the Content Director and Marketing Assistant.
• Strengthen CASK's brand across every client touchpoint.
• Build relationships within the St. Petersburg community through events and partnerships.
• Manage marketing budgets and maximize return on investment.
• Continuously improve systems, workflows, and marketing processes.

How Your Success Will Be Measured

You'll be measured against clear, achievable KPIs aligned to our growth goals. These KPIs remain consistent while quarterly targets may adjust as the company continues to grow.

Lead Generation

• Generate "X" qualified residential leads per month
• Achieve "X"% lead-to-qualified opportunity conversion
• Schedule "X" qualified discovery meetings each month

Marketing Performance

• Maintain target cost per qualified lead
• Improve proposal-to-contract conversion rates
• Increase website traffic and organic search visibility
• Improve campaign ROI across all advertising channels

Brand Growth

• Increase customer engagement across digital platforms
• Grow Google Reviews and online reputation
• Publish consistent, high-quality content across website, email, and social media
• Strengthen CASK's visibility throughout the Tampa Bay community

Leadership

• Successfully develop and coach the marketing team
• Improve project completion and campaign execution
• Maintain accurate reporting and scorecards for leadership

About Us

CASK Construction is a St. Petersburg-based residential construction company specializing in custom homes, renovations, home additions, and Accessory Dwelling Units (ADUs). We believe construction is about more than building homes—we build relationships, strengthen neighborhoods, and create exceptional client experiences.

We're growing quickly, and we're intentional about how we grow. Strong systems, clear communication, high standards, and a commitment to doing the right thing are what set us apart.

Our culture is built for people who want ownership, balance, and meaningful work. We believe marketing isn't a support department—it's one of the engines that drives our company's future.

We're looking for someone who wants to build something bigger than campaigns.

Someone who enjoys creating strategy, leading people, making decisions, and seeing the direct impact of their work on company growth.

What We're Looking For

You'll likely thrive in this role if you are:

• Competitive and driven by measurable results.
• Confident making decisions and taking ownership.
• Naturally persuasive and an excellent communicator.
• Organized enough to juggle multiple priorities without losing momentum.
• Analytical and comfortable making decisions from data.
• Creative enough to think differently while protecting a premium brand.
• A collaborative leader who raises the performance of everyone around you.

Why You'll Love Working at CASK

Marketing has a seat at the leadership table.

You'll work directly with company leadership to shape the future of the business while leading a talented marketing team and building one of the strongest residential construction brands in Tampa Bay.

You'll have the freedom to test ideas, improve systems, lead initiatives, and make decisions that have a direct impact on company growth.

If you're looking for a role where your ideas matter, your results are visible, and your leadership truly makes a difference, we'd love to meet you.