Marketing Manager (Growth, Brand & Creative)

Job Description

Job Description

Marketing Manager (Growth, Brand & Creative)

Campaign Strategy | Paid Ads | Email/SMS | Web & Creative Direction

Location: Pullman, WA Position: Full-time

Cherie Amour is seeking a results-driven Marketing Manager to lead brand growth, campaign execution, and overall marketing performance.

This is not a coordinator or social media-only role. You will own marketing outcomes-building and executing campaigns across paid ads, email/SMS, web, and content, while ensuring everything is visually elevated, on-brand, and conversion-focused.

We are looking for someone who can think strategically, execute creatively, and drive measurable results.

What You'll Own

Campaign Strategy & Execution

• Plan, execute, and optimize multi-channel campaigns across email, SMS, paid ads, social, and web.
• Build and manage structured promotional calendars aligned with revenue goals and key business initiatives.
• Own campaigns end-to-end: concept, execution, performance tracking, and optimization.

Paid Media & Growth

• Manage and optimize paid advertising campaigns (Meta, Google, or similar platforms).
• Allocate budgets, test creative and audiences, and improve performance over time.
• Drive measurable growth in leads, bookings, and revenue.

Creative Direction, Copy & Design

• Write clear, compelling, on-brand copy for email campaigns, ads, landing pages, and web content.
• Create or oversee visually cohesive marketing assets with a strong attention to design and detail.
• Ensure all marketing outputs-emails, landing pages, ads, and digital content-are polished, elevated, and aligned with brand standards.
• Execute within tools like Canva or Adobe when needed to bring campaigns to life.

Email, SMS & Lifecycle Marketing

• Own email and SMS strategy, including segmentation, automation, and campaign planning.
• Build and optimize flows, promotions, and retention efforts.
• Continuously improve engagement, conversion, and client lifetime value.

Website & Conversion Optimization

• Manage and improve website performance, user experience, and conversion rates.
• Develop landing pages and funnels that drive bookings and sales.
• Identify friction points and implement improvements based on data.

Analytics & Competitive Analysis

• Track and analyze performance across all marketing channels.
• Use data to make informed decisions and continuously improve results.
• Conduct competitive analysis to identify opportunities and strengthen positioning.

This Role Is a Strong Fit If You

• Have experience owning marketing performance, not just executing tasks.
• Are confident managing campaigns, budgets, and measurable outcomes.
• Have a strong eye for design and can identify what feels elevated, cohesive, and on-brand.
• Are comfortable writing copy that is both engaging and conversion-focused.
• Understand how paid ads, email/SMS, web, and content work together.
• Are proactive, organized, and able to manage multiple campaigns simultaneously.
• Thrive in a fast-paced, results-driven environment.

Requirements

• 3+ years of experience in marketing, growth, or campaign management.
• Experience managing paid advertising campaigns (Meta, Google, or similar).
• Strong copywriting skills across email, web, and ad creative.
• Demonstrated ability to create or direct high-quality, visually cohesive marketing assets.
• Experience with email/SMS platforms (Klaviyo preferred).
• Experience with website management, landing pages, or conversion optimization (WordPress preferred).
• Strong analytical skills and ability to translate data into action.
• Proficiency in design tools (Canva, Adobe Creative Suite, or similar).
• Strong organizational and project management skills.

Preferred Experience

• Background in branding, creative direction, or content strategy.
• Experience in a direct-to-consumer, service-based, or luxury brand environment.
• Familiarity with CRM systems and marketing automation tools.

Compensation & Benefits

• Competitive salary (based on experience)
• Performance-based bonuses tied to marketing results
• Medical, dental, vision, life, LTD, and 401(k)
• Paid vacation and sick leave