Social Media Content Manager

Social Media Content Manager

There are over 7 billion people on this planet. And by 2050, there will be 2 billion more... many moving into urban centers at an unprecedented rate. Making sure there is enough food, fiber and infrastructure for our rapidly growing world is what we're all about at John Deere. And it's why we're investing in our people and our technology like never before! Here the world's brightest minds are tackling the world's biggest challenges. If you believe one person can make the world a better place, we'll put you to work. RIGHT NOW.

John Deere is an equal opportunity employer, including disabled & veterans.

Primary Location: United States (US) - Illinois - Moline Function: Communications (CA) Title: Social Media Content Manager

This position may be located in Moline, IL, Des Moines, IA or Chicago, IL per the hiring manager's discretion.

Your Responsibilities

As a Social Media Content Manager located in Moline, IL, Des Moines, IA or Chicago, IL you will:

• Develop and own a forward-looking social media content strategy that reflects John Deere's brand ambition, creative direction, and business goals
• Own and evolve Deere's organic TikTok presence, with a focus on building brand relevance by celebrating farmers, earthmovers, ranchers, loggers, and groundskeepers
• Ensure content reflects Deere's creative standards and brand voice while remaining relevant and engaging for social audiences
• Foster a culture of experimentation, learning, and creative excellence, aligned with a proactive, strategically led content ecosystem that puts the audience first
• Track content performance and analyze data and platform insights to improve reach, engagement, and sentiment over time
• Identify emerging opportunities, platforms, and audience behaviors that will shape the future of the brand's social presence
• Balance participation in culture and trends with a disciplined focus on long-term brand equity and brand distinctiveness
• Must provide a portfolio that includes content you personally created and can speak to the strategy and outcome behind

What Skills You Need

• 8 or more years of experience in content strategy, content production, digital marketing, or integrated brand communications, with a strong emphasis on social content
• 6 or more years of experience managing agencies, creators, production partners, and cross-functional stakeholders
• 2 or more years of experience creating and guiding TikTok content
• Excellent understanding of the social media landscape, platform evolution, the creator economy, and content trends
• Demonstrated ability to lead and deliver creative excellence, including driving bold, insight-driven work that stands out in the market and strengthens brand distinctiveness
• Shown ability to build content ecosystems that drive brand growth, awareness, and audience engagement
• Track record of creative courage, including the ability to take calculated risks, push beyond convention, and navigate ambiguity and change
• Strong financial and resource management skills, with the ability to balance creative ambition with budget discipline and operational efficiency
• Ability to travel up to 25% based on business needs

What Makes You Stand Out

• Champion a "big ideas first" mindset and inspire bold, insight-driven work grounded in audience truths
• Deep understanding of TikTok culture, trends, performance metrics, and audience behavior
• Strong consumer-first mindset, particularly in the agriculture and construction industries, with the ability to translate deep insights into meaningful engagement, participation, and brand connection
• Deep understanding of modern marketing ecosystems, including social media, digital marketing, creator and influencer marketing, experiential marketing, and platform-native content strategies
• Collaborative team player who maintains a positive attitude and brings energy, enthusiasm, and a sense of humor to the social media team

Education

Ideally you will have a degree or equivalent related work experience in the following:

• Bachelor's Degree in Marketing, Communications, Video Production, or equivalent related work experience

What You'll Get

At John Deere, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment. Here, you'll enjoy the freedom to explore new projects, the support to think outside the box and the advanced tools and technology that foster innovation and achievement. Additionally, we offer a comprehensive reward package to help you get started on your new career path, including:

• Flexible work arrangements
• Highly competitive base pay
• Savings & Retirement benefits (401K and Defined Contribution)
• Healthcare benefits with a generous company contribution in the Health Savings Account
• Adoption assistance
• Employee Assistance Programs
• Tuition assistance
• Fitness subsidies and on-site gyms at specific Deere locations
• Charitable contribution match
• Employee Purchase Plan & numerous discount programs for personal use
• Vacation and Holiday Pay

$109,548.00 - $164,316.00 + Benefits