Product Marketing Manager

Senior Product Marketing ManagerWe're looking for a Senior Product Marketing Manager to help accelerate the growth of Replit Agent — a core part of our mission to allow anyone to build software, without any coding experience.This role sits at the crossroads of product, engineering, and go-to-market, ensuring that every new feature we ship lands with clarity, excitement, and impact. You'll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. You'll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling "Better Together" narratives that elevate our joint value and propel partner marketing initiatives.Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We're looking for someone who thrives in that environment: part strategist, part storyteller, and part operator.What You'll Do:Lead Product Marketing for our Launches Develop and operationalize Replit's launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.Shape Messaging & Positioning Craft technically fluent, developer-first narratives that highlight how Replit's AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.Create Sales & Growth Enablement Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit's story confidently.Lead Competitive and Market Insights Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.Co-market with our Partner ecosystem You'll also leverage your storytelling expertise to collaborate with our partner ecosystem, crafting compelling "Better Together" narratives that elevate our joint value and propel partner marketing initiativesAnalyze & Learn Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.You'll be a Good Fit if you:Have 8+ years of work experience, including 6+ years in product marketing (ideally within the app development space)Love building from scratch — frameworks, processes, teams, and strategyExcellent written communication and storytelling skills, with the ability to simplify complexityAre equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional syncHave a founder mindset: you identify gaps and fill them, move quickly, and don't wait for someone else to define the playbookProven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful storiesStrong project management skills — you can juggle multiple launches and keep teams aligned under pressureExperience with sales enablement and competitive positioning for technical audiencesA collaborative, low-ego approach and willingness to dig into the detailsBonus Points:Experience in app development space or marketing to product managers, designers, sales, marketing or operations teamsExperience with Partner/Ecosystem Marketing - to start with, we are looking for a generalist who can also help out with Partner MarketingExperience at a startup or high-growth environment where speed and adaptability matterUnderstanding of AI and machine learning technologiesA track record of successful launches for developer-facing productsExample Projects:Establishing a repeatable launch rhythm for major features and smaller updatesBuilding a competitive intelligence framework for the AI coding assistant spaceDeveloping persona-driven messaging for builders across different segments and company sizesLaunching and executing co-marketing initiatives with Replit's partner ecosystemCoordinating cross-functional launches with engineering, product and marketingDefining metrics and feedback loops between product, marketing, and the our builder communityThis is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.Full-Time Employee Benefits Include:Competitive Salary & Equity401(k) Program with a 4% match (US Only)Health, Dental, Vision and Life InsuranceShort Term and Long Term DisabilityPaid Parental, Medical, Caregiver LeaveFlexible Time Off (FTO) + HolidaysCommuter Benefits (In-Office Only)Monthly Wellness StipendAutonomous Work EnvironmentIn Office Set-Up Reimbursement (In-Office Only)Quarterly Team GatheringsIn Office Amenities (In-Office Only)Want to learn more about what we are up to?Meet the Replit AgentReplit: Make an app for thatReplit BlogAmjad TED TalkInterviewing + Culture at ReplitOperating PrinciplesReasons not to work at ReplitTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.