Product Marketing Manager

Maxima Product Marketing ManagerMaxima is the first agentic AI platform for enterprise accounting, purpose-built to deliver SOX-compliant, real-time close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month-end close systems at companies like Twitter and Netflix.We recently raised our $41M seed + series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp.The RoleWe are hiring a Product Marketing Manager to build Maxima's pipeline content engine from zero. This is a hands-on, builder-operator role focused on mid-funnel and bottom-funnel content: the kind that moves buyers from awareness to conviction. You will own the strategy, do the writing, build the production system, and measure what converts. We are looking for someone who combines positioning instincts, editorial judgment, demand gen sensibility, and AI-native execution.Our audience is controllers and senior accounting leaders at mid-market and enterprise companies. They are pressed for time, allergic to hype, and responsible for some of the highest-stakes workflows in the business. Every asset we produce should reflect thatWhat You'll DoBuild and own Maxima's pipeline content library: ebooks, guides, whitepapers, reports, ROI calculators, solution briefs, and landing pagesWrite content that earns the respect of senior accounting leaders: clear, authoritative, and genuinely human in a world of AI-generated noiseOwn Maxima's positioning and messaging and translate it into mid-funnel and bottom-funnel assets that move buyers toward a decisionDesign and spec interactive tools including ROI calculators and maturity assessments that generate qualified pipelineBuild a repeatable content production system with strong briefs, editorial workflows, repurposing pipelines, and distribution processesMonitor and improve Maxima's visibility across AI answer engines including ChatGPT, Claude, and Google AI OverviewsOwn the Maxima newsletter as a pipeline nurture channel, including strategy, writing, cadence, and growthPartner closely with demand generation and sales to ensure content supports campaigns and shortens sales cyclesTest new formats and channels with a bias toward fast experimentation and clear pipeline attributionAbout YouStrong positioning instincts: you can take a complex technical product and turn it into a narrative a senior buyer immediately understandsProven ability to produce demand gen content that converts: ebooks, guides, reports, and calculators, not just editorial content for its own sakeExceptional writer with strong editorial judgment, clarity of thought, and genuine voice: you write like a person, not a language modelComfortable translating complex topics and workflows for a senior enterprise audience into simple and differentiated narrativesAI-native in your workflow (Claude, ChatGPT, etc.)Able to build systems and use AI as a force multiplier without losing voiceHigh velocity and strong judgment — you ship, learn, and iterate quicklyOrganized and self-directed in an early-stage environmentMust-HavesExperience at an early- to growth-stage startup (not just executing against an established playbook)Experience building content strategy, roadmaps, and editorial systemsStrong understanding of content distribution, repurposing, and socialHigh quality bar and strong taste levelExperience using modern tools and AI for research and contentStrong PlusBackground in accounting, finance, fintech, or close-adjacent softwareExperience writing about close workflows, reconciliation, or financial operationsFamiliarity with Claude Code or similar AI toolingWhy This Role MattersContent is one of the clearest ways Maxima earns trust in a skeptical category. Most accounting content today is generic, SEO-driven, or written for beginners. We are building the opposite: clear, high-signal content that senior accounting leaders actually respect. This role will define how Maxima shows up in the market and build a content engine that compounds.Why Join UsImpact from day 1: You'll own and scale the entire content engine.Autonomy: High-agency environment. Ship fast, iterate faster, and own results end-to-end.Join an AI-native company where AI is core to how we build and operateCompetitive salary, equity, and benefits