TikTok Social Media Coordinator

Job Description

Job Description

ABOUT BOOSTED COMMERCE

Boosted Commerce (founded in 2019) is a digitally-native, CPG platform focused on acquiring and building new, fast-growing beauty, health, and wellness brands. We are a seasoned team of traditional retail and e-commerce operators already scaling several consumer brands with proven product-market fit. We are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!

POSITION OVERVIEW:

Reporting to the Director of Content, the TikTok Social Media Coordinator owns organic TikTok across four brands: Vital Vitamins, Prime Labs, Asterwood, and Happy Healthy Hippie, publishing 3-5 posts per day per account as the voice and visual identity of each one. You'll turn trends into content and content into conversion in real time, working closely with the affiliate, paid media, and brand teams to keep all four identities sharp, consistent, and ahead of the algorithm.

This role is TikTok-only, so you'll go deep on one platform instead of spreading thin across several.

YOUR RESPONSIBILITIES:

• Daily publishing — Post 3-5 native TikToks per day, per brand.
• Trend monitoring — Spend 1-2 hours daily on TikTok identifying emerging sounds, formats, and trends; map each one to the right brand and product within hours, not days.
• Content creation — Plan, shoot, and edit TikToks end-to-end: on-camera talent, B-roll, captions, sounds, hooks, and CTAs. Comfort being on camera (or directing UGC creators) is required.
• Brand voice fluency — Switch fluidly between four distinct brand voices: supplement-savvy and trustworthy for Vital Vitamins (VIV), bold and performance-driven for Prime Labs (PRL), warm and crunchy for Happy Healthy Hippie (HHH), and clean and skin-science-forward for Asterwood (ASN). Content calendar — Own a rolling 2-week content calendar per brand; align posts with product launches, promotions, seasonal moments, and TikTok Shop initiatives.
• Community management — Reply to comments and DMs daily across all four accounts. Identify high-intent commenters and route to the affiliate or customer service team as needed.
• Performance reporting — Pull weekly performance reports (views, engagement, follower growth, CTR, GMV from TikTok Shop where applicable). Identify what's working and double down — and know when to kill what isn't.
• Cross-functional collaboration — Work closely with the affiliate, paid media, and brand teams. Flag winning hooks for the creative brief library.
• External team coordination — Keep brand, creative, affiliate, paid, and ops teams aligned on what's coming, what's filming, and when scheduled to go live. Run regular check-ins, maintain a shared calendar, and flag conflicts or asset needs ahead of every shoot.

TO BE THE BEST FIT FOR THIS ROLE, YOU NEED:

• 2-4 years managing brand TikTok accounts, ideally for DTC consumer brands in supplements, beauty, wellness, or food/beverage, with familiarity with ingredient claims and FDA/FTC compliance a plus.
• A proven track record of growing a TikTok account from the ground up or scaling one meaningfully, ideally across 2+ brand accounts simultaneously.
• Native TikTok fluency and copywriting instincts — you know current sounds and formats (POV, GRWM, green-screen, stitch, duet) and write hooks and CTAs that don't sound like "a brand."
• Comfortable on camera or directing UGC creators, with editing chops in CapCut (bonus for Premiere or DaVinci)
• Self-direction and data literacy — organized and proactive enough to run independently, translating analytics into next week's content plan.
• An existing creator network you can tap for UGC collabs is a plus.
• Based in the Los Angeles area for weekly in-office collaboration.

BOOSTED COMMERCE OFFERS:

• Hourly: $22 - $24/hr. based on experience
• Growth company at a pivotal stage
• Hybrid — 1 day/week in office
• Flexible time off
• Comprehensive benefits (Medical, Dental, Vision, etc.)
• Equity

Boosted Commerce is an equal opportunity employer committed to diversity and inclusion. We believe bringing together people from diverse backgrounds enhances our ability to think more creatively and to come to the right conclusion more often. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, or disability.

Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!

Company Description

Boosted Commerce (founded in 2019) is a digitally native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you—reach out!