Digital Content Manager

Are you a strong digital communicator who understands how compelling content, smart strategy, and data work together? The Gwinnett Chamber is hiring a Digital Content Manager to own and strengthen our digital voice across web, social media, search, and emerging AI-driven platforms. This role is ideal for a digital marketing professional who can write compelling copy, manage multiple channels, optimize content for discovery, and use data to understand what’s working. This position reports to the SVP of Marketing & Communications and works closely with the marketing team and departments across the organization to ensure the Chamber’s digital content is timely, engaging, discoverable, and aligned with organizational priorities. This is a hands‑on digital content and project management role with no direct reports. What You’ll Do You won’t just publish content; you’ll help determine what people read, find, and engage with. Own Our Digital Voice Write, edit, and publish compelling content for the Chamber’s website and social channels Translate programs, events, and initiatives into audience-focused digital content Proofread and edit content for accuracy, clarity, consistency, and effectiveness Partner with internal teams to gather information and turn it into engaging content Manage the Digital Front Door Own day-to-day website content management Develop and optimize web copy for programs, events, campaigns, news, and organizational initiatives Partner with the Creative Content Manager on website design, landing pages, visual assets, and user experience as needed Lead Our Social Presence Manage the Chamber’s presence across 11 social media channels, including content planning, scheduling, publishing, monitoring, and optimization Develop and manage organic and paid social media messaging and placement Build and maintain social media content calendars aligned with Chamber events, programs, campaigns, and priorities Adapt messaging and content appropriately for different platforms and audiences Collaborate with the Creative Content Manager on graphics, reels, shorts, and other visual assets Monitor engagement and use performance insights to continuously improve content Help People Find Us Apply SEO, GEO, and AI-informed content optimization practices across digital content Use Semrush to monitor search visibility, keyword opportunities, and content performance Build and manage Google Ad campaigns Balance emerging AI capabilities with strong human editorial judgment Turn Data Into Better Content Use Google Analytics, Semrush, social analytics, and other digital performance tools to measure results Monitor website traffic, engagement, search performance, and content effectiveness Identify trends and opportunities to improve digital reach and audience engagement Translate performance data into practical recommendations for future content Develop regular reporting that helps the marketing team understand what’s working What We’re Looking For Minimum 2 years of professional experience in digital marketing, communications, social media, web content, copywriting, or a related field Exceptional writing, editing, proofreading, and storytelling skills Experience managing professional social media accounts across multiple platforms Experience developing both organic and paid social media content Working knowledge of SEO and digital content optimization Experience with Semrush, Google Ads and Analytics, or comparable platforms Familiarity with GEO, AI-assisted content development, and emerging AI/search practices Ability to interpret digital performance data and turn insights into action Strong project management skills with the ability to manage multiple channels, deadlines, and priorities Strong attention to detail and sound editorial judgment Ability to collaborate effectively across departments Writing and/or digital content work samples are preferred Certification or degree in marketing, communications, journalism, public relations, English, digital media, or a related field is a plus Perks + Benefits That Work for You We don’t just invest in our mission—we invest in our people. Professional Development – Opportunities for skill‑building, training, and career growth Flex PTO – Take time to recharge while staying aligned with team goals Remote Work Flexibility – Based on department needs and performance Healthcare, Dental, Vision & Life Insurance – 100% of individual employee premiums paid by the Chamber Self-Care Stipend – $30/month to support personal wellness Family Leave – Paid maternity, paternity, foster, and adoption leave Merit Pay – Annual increases based on KPIs and organizational performance Cell Phone Reimbursement – Up to $50/month Education Assistance – Up to $2,500/year 401(k) Match – Up to 4% Gas South Arena Tickets – Access to events when available Cybersecurity Subscription – Personal and professional password protection through Keeper #J-18808-Ljbffr