Senior Product Marketing Manager

Overview Salesforce is the #1 AI CRM. We seek Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. This role is for the Salesforce Trusted Services product marketing team. At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that generates material pipeline, helps our sellers close deals, and unlocks new customers. What are Salesforce Trusted Services? Trusted Services represent Salesforce's advanced security, compliance, and resilience portfolio. We provide guardrails enterprises need to deploy AI agents at scale while managing risk, data privacy, and regulatory compliance. Our product portfolio enables customers to scale as an agentic enterprise with trust and security. Our product suite includes: Salesforce Shield — Event Monitoring, Platform Encryption, Field Audit Trail, and Data Detect to discover, monitor, and encrypt sensitive data. Security & Privacy — Security Center (centralized security posture management) and Privacy Center (data privacy and consent management). Resilience & Governance — Backup & Recover, Archive, and Data Mask & Seed to ensure business continuity and secure sandbox environments. In this role, you will lead the positioning of a set of these high-growth products, working cross-functionally with marketing, sales, and product teams to translate technical capabilities into high-impact business value. Responsibilities & Impact Define the Value Proposition : Lead and create the core value proposition, messaging, and selling points tailored to Security, Compliance, IT, Privacy and GRC (Governance, Risk, and Compliance) buyer personas. Fuel our GTM Engine : Position Trusted Services as the foundation for Agentforce and Headless 360. Educate the market on how our solutions enable safe deployment of AI at scale. Fuel the Sales Pipeline : Translate marketing and industry-focused security initiatives into actionable, repeatable programs that help sales teams spark interest and drive revenue growth. Empower the Field : Develop scalable enablement, messaging playbooks, and interactive demos to train sales teams on positioning security and resilience as business accelerators. Drive Cross-Functional Alignment : Build consensus and engagement across Product Management, Campaigns, Creative, Sales, Pricing Strategy, and Customer Success. Required Skills Experience : 5-7+ years in product marketing, industry marketing, or corporate marketing. SaaS, cybersecurity, or enterprise software marketing experience is highly preferred. Communication Mastery : Exceptional written and verbal communication skills with the ability to translate complex technical architectures into clear business narratives. Strategic Copywriting & Storytelling : Strong portfolio demonstrating messaging, whitepapers, pitch decks, and digital content. Tactical Execution : Comfortable with hands-on execution from deck building to demo scripting and event planning. Ambiguity to Action : Natural ability to lead new projects in the face of ambiguity or fast-moving product shifts, including AI and GRC evolutions. Preferred Skills SaaS & Platform Domain Expertise : Familiarity with the Salesforce ecosystem or other enterprise SaaS and B2B platforms. Security/Compliance Literacy : Experience marketing cybersecurity, compliance tools, or data-governance solutions (GDPR, HIPAA, SOC2, or GRC frameworks a plus). Sales and GTM Strategist : Understanding of B2B sales motions and buyer journeys across the funnel. AI-First Mindset : Eager to apply evolving AI tools to elevate product marketing deliverables. Natural Collaborator : Strong relationship builder who thrives in a matrixed organization and collaborates with global teams. Unleash Your Potential When you join Salesforce, you’ll have opportunities to grow across all areas of your life. Our benefits and resources support balance, and our AI agents accelerate impact. Apply today to shape the future for yourself, for AI, and for the world. Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help recruiters assess and evaluate candidates’ resumes and qualifications. Humans will make final hiring decisions. See our Candidate Privacy Statement for information about how we use your data and your rights, including opt-out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination. We believe in equality, inclusion, and a workplace free from discrimination. All employees and applicants are evaluated on merit, competence, and qualifications without regard to protected characteristics. This policy applies to all aspects of employment and recruitment, compensation, promotion, and termination. In the United States, compensation offered will be based on location, experience, and knowledge. Salesforce offers a range of benefits, including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchase program. Salary ranges provided are base salary only and do not include bonuses, incentives, equity, or benefits. For more details, visit the Salesforce benefits site. #J-18808-Ljbffr