Senior Vice President, Strategy

SVP Director, Strategy

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible. As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

The SVP Director, Strategy oversees the strategy and planning process for assigned clients and supports the vision of the strategy product for the agency, through work for assigned clients and in assistance with new business. The SVP Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and can manage, lead, and develop team member's strategic abilities. The SVP Director is recognized as the expert on the brand, industry, and consumer.

Responsibilities

Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives

Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities

Adept and interested in proactively leading and elevating critical thinking across a portfolio of brands + running projects. You are an owner vs. an advisor

Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources

Clear, data storyteller and problem solver. Can identify meaningful, singular, useable insights/tensions

Drive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients

Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final recommendations

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Be familiar with widely used and emerging insight tools and media technology, channels, and terminology

Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Qualifications

Bachelor's degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred

12+ years of experience in media planning/strategy with progressive levels of responsibility

4+ years of previous management experience

Ability to strategically plan campaigns to align with clients' strategic goals and KPIs

Pitch experience with proven track record

Experience across all media types (national, local, digital, direct, programmatic, shopper, etc)

Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly

Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Ability to translate data into viable business solutions to enhance strategies and meet deliverables

Excellent leadership ability to drive team to deliver results

Thorough and proven ability to thrive in a fast-paced environment