Principal Engineer - Product Marketing

Strategic Product Marketing Engineer

Microchip's Secure Computing Group (SCG) develops and markets industry-leading embedded security solutions, including Secure Elements, Root of Trust solutions, Embedded Controllers, CryptoAuthentication devices, CryptoAutomotive solutions, and associated software and hardware ecosystems.

We are seeking an experienced Strategic Product Marketing Engineer to lead product line strategy, customer engagement, and business growth initiatives across SCG's security portfolio. This highly visible role combines technical product marketing, product line management, and strategic business development responsibilities to drive growth within existing markets while expanding adoption in emerging segments focusing on computing, data center, server, and storage.

The successful candidate will serve as a key interface between customers, sales, product management, applications engineering, and system architecture teams. This individual will help define future product roadmaps, develop market strategies, build executive-level customer relationships, and drive revenue growth through strategic account engagement and design-win execution.

The ideal candidate possesses a strong understanding of semiconductor security technologies, cryptographic principles, and embedded system architectures, coupled with proven experience in product marketing, product management, business development, and customer-facing technical engagements.

Key Responsibilities

• Product Line Strategy & Roadmap Leadership
• Strategic Marketing & Business Development
• Customer Engagement & Technical Leadership
• Market Intelligence & Competitive Positioning
• Go-to-Market & Sales Enablement
• Industry Leadership & Cross-Functional Collaboration

Requirements/Qualifications:

Required Qualifications

• Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.
• 10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles.
• Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems.
• Proven experience developing and executing business growth strategies and driving design wins.
• Experience building and managing strategic customer relationships.
• Strong understanding of semiconductor business models, product lifecycle management, and go-to-market processes.
• Excellent written, verbal, presentation, and executive-level communication skills.
• Ability to influence customers, internal stakeholders, and industry organizations.
• Demonstrated success operating within cross-functional and global teams.

Preferred Qualifications

• Master's degree in Engineering, Computer Science, or Business Administration.
• Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets.
• Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures.
• Familiarity with embedded hardware and software development environments.
• Experience participating in industry standards organizations or consortiums.
• Background in strategic account management or account-based marketing/business development.

Travel Time:

0% - 25%

Physical Attributes:

Hearing, Seeing, Talking, Works Alone, Works Around Others

Physical Requirements:

80% sitting, 10% standing, 10% walking, 100% inside

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.