Senior Manager, U.S. HCP Marketing - SOTYKTU (SLE)
$137.29k - $166.37kBristol Myers Squibb
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. Position Summary: The Senior Manager, SOTYKTU HCP Marketing will serve as a key member of the Systemic Lupus Erythematosus (SLE) marketing team, and be joining the team at a pivotal moment as we prepare for launch into SLE. The Senior Manager will help shape the brand’s HCP strategy, launch readiness, and early commercial success. The individual in this role will be responsible to develop plans and shape impactful tools and tactics that support impactful HCP engagements and our Commercial field team to be more impactful and effective. The role requires both strategic thinking and hands‑on execution, working in close collaboration with cross-functional partners. The ideal candidate would have previous HCP marketing experience, strong critical thinking skills, experience in marketing execution, strong collaboration and communication skills to effectively influence and lead a broad cross-matrix team. Prior launch experience is a plus. This position will report to the Director, SOTYKTU SLE Indication Lead. Key Responsibilities :
- Drive strategic planning and execution of select HCP marketing initiatives and tactics for SLE that support brand objectives and management of agencies/vendors
- Ensure SLE tactical execution, including messaging and creative, is rooted in the brand strategy and HCP insights and is pulled through across key channels
- Partner with internal stakeholders and key agency partners to deliver against targeted scope of work
- Support internal review processes and work with external partners to ensure timely, compliant and accurate preparation of tactical projects
- Partner with market research and analytics colleagues to ensure strategies and tactics are aligned to customer insights and optimized based on key performance indicators
- Work cross-functionally with marketing teams, sales, training, Medical, Market Access, Patient Access Support Solutions and CASA to ensure executional alignment
- Be a product champion and cultivate expertise of SLE
- Support congress and medical meeting planning and execution at key events, supporting meaningful HCP engagement with SOTYKTU across the multidisciplinary treating community
- Bachelor's degree required; MBA or advanced degree a plus
- Minimum 3 years of industry experience (pharmaceutical/biotech or related agency)
- HCP marketing experience preferred - launch experience a plus
- Rheumatology or Immunology experience is a plus
- Demonstrated ability for collaboration and working in a matrixed environment
- Experience in managing external partners (eg agencies, consultants)
- Demonstrated ability to successfully navigate internal MLR (Medical, Legal, Regulatory) review processes
- Must have excellent communication skills (verbal and written) and project management skills
- Highly organized with a strong attention to detail, clarity, accuracy and conciseness
- Highly learning agile with ability to adapt to change in a dynamic launch setting
$125.35k - $172.5k
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