Client Development Manager (Full-Cycle Sales)

Client Development Manager

We are looking for an experienced Client Development Manager to take ownership of the full sales cycle, from prospecting and pipeline development through discovery, proposal, and closing. This role is designed for a high-performing sales professional with a hunter mindset who is comfortable building opportunities from the ground up and converting them into long-term client relationships.

In the early months, the focus will be on learning the agency's positioning, messaging, and approach to public relations while closing smaller project-based engagements. As familiarity with the market and offering grows, the role will evolve toward leading larger retainers and annual agreements, with the goal of closing long-term engagements in the $15K–$20K+ per month range.

The ideal candidate brings proven sales success, stable tenure, and the ability to clearly articulate how they generate, manage, and close opportunities across the entire funnel.

Responsibilities:

• Own the full sales cycle from market research and prospecting through discovery calls, proposal development, negotiation, and closing.
• Build and manage a consistent pipeline through outbound prospecting and targeted lead generation.
• Conduct discovery calls to understand client communication challenges and identify opportunities for PR engagement.
• Present strategic recommendations and guide prospects toward project-based or retainer agreements.
• Close smaller project deals during the ramp period while building opportunities for long-term client retainers.
• Develop relationships that convert successful early engagements into larger annual agreements.
• Maintain accurate documentation of outreach, pipeline activity, and deal progress within the CRM.
• Set, track, and deliver against meaningful KPIs, including booked and completed discovery calls, qualified opportunities, projected pipeline value, and closed-won revenue.
• Collaborate with leadership and internal teams to ensure smooth transition from sales to client delivery.
• Participate in shadowing and knowledge transfer with senior team members during the onboarding phase.
• Provide insights from the market that help refine positioning, messaging, and sales strategy.