Digital Marketing Specialist - SEO/Lead Generation/Website Management

Digital Marketing Specialist SEO, Lead Generation & Website Management Location: Remote - India Experience: Ideally 3-5 years of relevant hands-on experience Working hours: To be agreed, with some overlap with New Zealand business hours Remuneration: Based on experience and demonstrated capability We are looking for a practical, proactive digital marketing professional who can plan and implement marketing activities that increase our visibility, build trust and generate qualified client enquiries. This is a hands-on role working directly with the firms management. Experience marketing accounting firms or other professional services businesses would be an advantage. If you are able to lead a company single handedly to success, we need you! Skills that would be required (more skills you have the better the chances are for yourself) Marketing strategy and lead generation Review our existing website, online presence, competitors and target market. Develop a prioritised marketing plan to attract suitable clients in New Zealand. Recommend appropriate channels, campaigns and budgets, explaining their purpose and expected results. Improve the journey from an online search or advertisement through to an enquiry or consultation. SEO and local search Conduct keyword research based on the services and locations relevant to our business. Improve website page titles, descriptions, headings, internal links and service content. Identify and resolve technical SEO issues within your capabilities, and clearly explain issues requiring developer support. Manage and improve our Google Business Profile and relevant business listings. Build visibility through useful content and reputable outreach, following search engine guidelines. Website management Update website content, service pages, images and enquiry forms. Create or improve landing pages for specific services and campaigns. Improve mobile usability, navigation and calls to action. Make routine changes using our websites content management system. Coordinate specialist support for substantial development work when required. Content and design Prepare clear, professional website copy, articles, social media posts and email newsletters. Create branded graphics, advertisements and simple marketing materials using Canva, Adobe tools or similar software. Translate accounting topics into useful, easy-to-understand content for business owners. Work with our accountants to have technical and tax-related content reviewed before publication. Campaigns and social media Recommend and manage the social media channels most relevant to our audience. Maintain a practical content calendar. Plan and manage Google Ads or other paid campaigns where appropriate and approved. Monitor campaign performance and recommend improvements. Tracking and reporting Set up or improve Google Analytics 4, Google Search Console and enquiry tracking. Provide a concise monthly report covering work completed, results, spending and next steps. Track qualified enquiries, consultation bookings and cost per lead where applicable. Work with management to understand which enquiries become clients and improve marketing accordingly. Essential skills Demonstrated hands-on experience in SEO and digital marketing. Strong written and spoken English. Practical website editing and landing page skills. Working knowledge of Google Analytics 4, Google Search Console and Google Business Profile, Facebook, Instagram, and other social media platforms. Ability to create professional marketing graphics. Ability to explain results clearly and prioritise work independently. A portfolio or examples showing your personal contribution and measurable results. Desirable skills Experience targeting New Zealand, Australian or similar international markets. Google Ads campaign management and conversion tracking. WordPress or comparable website platform experience. Social media marketing Email marketing, CRM systems and basic HTML/CSS. #J-18808-Ljbffr