Product Line Manager
viavisolutions
Summary: VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications. We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers. Viavi is looking for a Position, Navigation and Timing (PNT) Product Line Manager to drive market adoption and commercial success of our resilient timing and networking solutions in high‑growth markets including defense, data center, and telecommunication. This role combines strategic outbound marketing with hands‑on collaboration with the cross‑functional product development team to accelerate new product introduction, customer engagement and revenue growth. You will be a member of the product line management team working across the business unit, R&D, solutions engineering and sales organizations to drive commercial success. Duties & Responsibilities: Product Management and Strategy Contribute to product roadmap development and business case creation aligned with growth opportunities in defense, data center infrastructure, and telecommunications markets Collaborate with PLM and R&D teams to translate customer requirements into detailed product Marketing Requirements Documents (MRDs) that address significant business opportunities Present market trends, business updates, and product recommendations to internal stakeholders including the leadership team Support product lifecycle management from concept through end‑of‑life Support pricing strategy, business models, and competitive positioning Customer and Market Engagement Support key customer design‑ins through product presentations, both virtually and in person Engage directly with customers and prospects to understand application requirements, identify new opportunities, and position VIAVI PNT timing products for adoption Partner with global sales and solutions engineering teams to develop customer engagement strategy within target market segments Provide follow‑up support to product management and customers by disseminating product information on specific applications Attend trade shows and host seminars to promote VIAVI PNT solutions Product Marketing and Go‑To‑Market Develop compelling product positioning, messaging, and value propositions Create sales enablement materials including presentations, competitive analyses, product collateral, application notes, and sales training content Support cross‑functional product launches across multiple regions Analyze market adoption, customer feedback and competitive trends to improve product positioning and drive commercial success Participate in commercial and government RFIs, and RFPs planning, scoping and delivery Assist with product management and configuration with VIAVI system tools Product Collateral and Marketing Support Develop content for sales training and customer education Support creation, maintenance, and review of marketing materials, datasheets, and application notes Assist PLM and Marketing teams in creating and reviewing sales and product collateral (product briefs, quick‑start guides, application notes, use cases, product battle cards, etc.) with hands‑on experience with the products Pre‑Requisites / Skills / Experience Requirements: Required experience: Bachelor's degree in electrical engineering or a related field. An equivalent amount of related experience may be substituted for this academic background Ability to read datasheets, understand technical specifications, and engage in technical discussions Strong understanding of the product development process, manufacturing, and product lifecycle management processes Creativity: Ability to develop innovative approaches to customer engagement, competitive positioning, and sales enablement Collaboration: Works effectively across functions including sales, engineering, and operations Business acumen: Understanding of P&L dynamics, market segmentation, and value‑based pricing. Understanding of market analysis (TAM/SAM/SOM modeling), competitive positioning, business case development and go‑to‑market Communication excellence: Outstanding written and verbal communication skills with ability to tailor messaging for a diverse set of audiences (engineers, sales teams, customers) Problem‑solving mindset: Natural ability to break down complex challenges, identify root causes, and develop practical solutions Required skills: Strong interpersonal communicati #J-18808-Ljbffr viavisolutions
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