Associate Measurement Lead, Media

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Job Details

Job Title: Associate Measurement Lead, Media

Job Location: Full Time Remote – (EST or CST) New Hampshire, Pennsylvania, Virginia, North Carolina, South Carolina, Michigan, Ohio, Kentucky, Indiana, etc.

About the team:

Our Associate Measurement Lead (AML) team are experts in understanding how to help advertisers succeed on Reddit’s media platform. They support our partners at Reddit by optimizing media campaigns, identifying target audiences, and measuring the impact of marketing efforts on Reddit.

About the role

The Associate Measurement Lead is responsible for servicing the Reddit account through the development of high-quality work and efficient delivery while building strong relationships. In this role, they will build skills and expertise as a research partner to our clients in advising on strategy for digital media campaigns. This person will have strong communication and organization skills, attention to detail, and interest in what makes advertising great on Reddit.

Primary Responsibilities:

• Execute brand lift studies from start to finish on the Reddit platform.

• Day-to-day tasks include leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.

• Develop actionable recommendations that are clearly tied to data and research objectives.

• Perform quality checks to ensure accuracy.

• Adhere to project timelines and deliver high quality work through collaboration with sales and ad measurement teams.

• Exhibit critical thinking to drive process improvements and address issues proactively.

• Build understanding of media platform capabilities and advertiser vertical expertise.

Essential Knowledge & Experience

• 1+ years of advertising research / measurement experience with knowledge of experimentation and basic familiarity with the underlying statistical methods.

• 1+ years of experience in client-facing roles and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.

• Basic understanding of digital advertising principles and practices.

• Exceptional written and oral communication skills – you’re articulate and engaging, a data-driven storyteller that’s passionate about measurement to inspire and drive action using logical reasoning.

• Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred.

• Natural curiosity, can-do attitude, and ability to take initiative.

• Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.

• Proficient computer skills in Microsoft office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools).

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can

understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager

The salary range for this role is $61,200.00 - $65,000 USD Annual . Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.