Marketing Associate

Job Description

Job Description

Important Application Requirement (Please Read Before Applying)

This is a 100% on-site position at our corporate office in Boca Raton, Florida. We are not offering hybrid or remote flexibility for this role.

• Local Candidates Only: Please do not apply if you do not currently reside within a 40-minute commute of Boca Raton, FL. Candidates who are not presently local will not be considered.
• Note to Recruiters: No executive search firms will be utilized for this hire. Direct applicants only.

ByVerTek is now seeking a Marketing Associate who will develop, execute and optimize online strategies, enhance brand presence and drive customer acquisition. This position is a key ambassador to create content, develop internal marketing protocols and partner in sales lead generation. The Marketing Associate will have experience with digital marketing channels and a passion for creating engaging content. The ideal candidate for this role will be professional, creative and data driven.

What You’ll Do:

1. Brand Strategy & Positioning

• Develop and promote a deep understanding of ByVerTek’s value proposition and mission
• Consult with and learn directly from clients and business partners to identify messaging and positioning that will resonate with the telecom construction industry and our prospective customers
• Promote and develop marketing materials and branding protocols across the organization
• Ensure all marketing content strictly adheres to brand guidelines and industry regulations

2. Growth Marketing & Campaign Strategy

• Develop and execute high-ROI digital campaigns across Email, LinkedIn, and other B2B platforms
• Conduct market research and competitor analysis to keep ByVerTek steps ahead of the competition
• Manage SEO strategies to aggressively maximize search rankings and website traffic

3. Content Creation & Brand Stewardship

• Own the content lifecycle: write engaging copy for the company website, blogs, social media channels, and email newsletters
• Manage our WordPress site, ensuring landing pages are optimized for user experience and conversion
• Support PR efforts by drafting press releases and managing our public-facing brand reputation across online review and recruiting platforms
• Maintain internal brand integrity: manage our SharePoint content library, establish marketing SOPs and curate PowerPoint presentations

4. Analytics & Continuous Optimization

• Track, analyze and report on KPIs and campaign ROI using Google Analytics and our CRM
• Transform raw data into actionable insights and present performance metrics directly to cross-functional teams and leadership

5. Culture & Collaboration

• Onboard and orient new hires on brand standards (e-signatures, social media etiquette, letterhead, etc.)
• Contribute to a high-energy, collaborative team environment focused on mutual success.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications or a related field
• 2–5 years of hands-on experience in digital marketing, B2B content creation and brand management
• Proficient with MS Office 365 (PowerPoint, Teams, SharePoint), Google Analytics, and CRM systems
• Solid grasp of SEO, content marketing and B2B social media strategy
• An exceptional, concise writer and polished presenter who can confidently communicate with stakeholders at all levels
• Highly adaptable, analytical, organized and capable of pivoting as priorities evolve

Preferred Qualifications:

• Experience with Pipedrive CRM
• Familiarity with project management software like Wrike
• Proficiency with advanced reporting tools (GA4, Looker Studio / DataStudio)
• Comfortable working in an Apple/Mac environment

About Us:

As fiber build experts, ByVerTek provides turnkey services for broadband infrastructure projects where failure is not an option. From design, engineering and locating, to aerial and underground construction and fiber-to-the-home fulfillment, we help digital providers build, upgrade, and maintain the physical infrastructure for delivering high-speed Internet, video, voice, wireless and IoT services – from residential and commercial builds to state-wide fiber network expansions. Our dedication to do it all correctly, safely, on time and on budget has earned us ongoing business from many of the biggest names in the industry. Learn more at byvertek.com

We Offer Our Employees:

• Paid Vacation and Paid Sick Time
• Eleven (11) Company-observed Holidays per year
• Medical insurance
• Dental insurance
• Vision insurance
• Company-paid Short-term disability coverage and Basic Company Paid Life/AD & D insurance
• Voluntary Life insurance coverage for employees and their families
• Voluntary Long-Term disability coverage
• Supplemental benefits plans to assist with out-of-pocket expenses
• Flexible Spending accounts
• 401K
• Company Bonus Program

EEO Statement:

ByVerTek provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.