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head of marketing

jet Sharing

New York, NY

Описание: JET – казахстанская компания, занимающая лидирующие позиции в сфере микромобильного электротранспорта в Центральной Азии, на Кавказе и в Латинской Америке. Основанная в марте 2021 года, сегодня компания представлена в Казахстане, Узбекистане, Азербайджане, Грузии, Монголии и Бразилии и управляет крупнейшим парком электросамокатов в регионе. Задачи: Разработка и реализация маркетинговой стратегии Jet на рынках СНГ и LATAM с учётом локальной специфики. Исследование рынков, конкурентов, целевой аудитории и пользовательского поведения. Формирование маркетингового плана совместно с командой и операционными директорами. Участие в разработке стратегии выхода на новые рынки. Ответственность за привлечение новых пользователей и эффективность acquisition-маркетинга. Управление стратегией работы с digital-каналами: Google, Apple Search Ads, Meta, TikTok и другими каналами. Определение приоритетов performance-направления совместно с Product Marketing Manager. Управление эффективностью performance-маркетинга и внешнего агентства. Поиск и тестирование новых каналов привлечения. Разработка стратегии удержания и развития пользовательской базы. Развитие CRM-маркетинга совместно с CRM Manager. Анализ пользовательского поведения и запуск инициатив по повышению retention. Формирование go-to-market стратегии и маркетингового плана для новых рынков. Разработка маркетинговой стратегии запуска нового приложения и привлечения первых пользователей. Адаптация стратегии под локальную специфику рынков. Координация запуска совместно с Product, Operations и другими командами. Анализ результатов и корректировка стратегии. Развитие маркетинговых коммуникаций Jet на международных рынках. Управление SMM-направлением и контентной стратегией. Анализ эффективности маркетинговых активностей и ключевых бизнес-метрик. Формирование маркетинговой отчётности и дашбордов. Оптимизация маркетинговых активностей на основе данных. Контроль ключевых показателей привлечения и удержания пользователей. Формирование и управление маркетинговым бюджетом. Распределение бюджета между рынками, каналами и маркетинговыми инициативами. Требования: Маркетинговая стратегия для нескольких стран и адаптация под локальный рынок. Performance-маркетинг: Google, Apple Search Ads, Meta, TikTok. Управление агентством. Понимание CAC, CPA, LTV, окупаемости и каннибализации платного трафика с органикой. CRM и retention: сегментация пользователей, push и in-app, контрольные группы, оценка uplift по поездкам и выручке, а не только по открытиям. Go-to-market нового рынка и запуск приложения, работа с Product и Operations. Бюджет: сбор плана, перераспределение между рынками и каналами, остановка неэффективных активностей. Бренд, SMM и контент на нескольких рынках. Рекламная монетизация: коммерческие предложения, брендинг носителей, интеграции в приложение. Управление небольшой распределённой командой и внешними подрядчиками. Условия: График работы - 5/2. Работа в молодом коллективе профессионалов, легкость коммуникации и внутренних взаимодействий. Работа в международной компании с быстрым ростом и масштабными задачами. Удаленный формат работы. Официальное оформление по ТК РК с первого дня. #J-18808-Ljbffr jet Sharing

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