Creative Director - Social (Instagram & TikTok)

Description We're looking for a Creative Director to make KAST a cult brand. Department Marketing & Communications Location New York Description We're looking for a Creative Director to make KAST a cult brand. What You’ll Be Doing Own the creative direction for KAST's Instagram and TikTok Develop social content, campaigns, and recurring formats that grow the brand Lead creative concepts for short-form video, creator content, product launches, and brand storytelling Build and manage a network of creators, videographers, editors, and creative partners Direct creative production and maintain a high bar for quality across all content Partner cross-functionally to turn product launches, trends, and community moments into compelling social content Use performance insights to continuously improve creative output while maintaining a premium brand What You’ll Bring 8+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have) Proven success building or scaling Instagram and TikTok for a consumer-facing brand Outstanding portfolio of social-first creative work, especially short-form video Deep understanding of social platforms, creator culture, and platform-native storytelling Strong creative taste with the ability to balance brand consistency and experimentation Experience leading creative production and collaborating across design, marketing, and product teams Excellent communication skills and a high-ownership mindset in fast-paced environments #J-18808-Ljbffr KAST