Associate eCommerce Manager - D2C

Join us as we empower the world to work out, creating healthier lives together. We are seeking a highly motivated Associate eCommerce Manager to join our global team of eComm pros, driving eComm expansion and excellence across the world. This role manages day‑to‑day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to the international growth of D2C. The ideal candidate combines, eCommerce merchandising expertise, strong analytical skills and a consumer-first mindset to deliver a best-in-class shopping experience. **This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid WHAT YOU'LL DO Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience. Leverage your design skills and partner with the creative team to enhance page layouts, content presentation, and digital experience. Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement. Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates. Conduct A/B testing to validate hypotheses and support continuous experience improvement. Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization). Improve findability and product discovery through optimized navigation, taxonomy, and search. Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions. Leverage SEO & AEO best practices to drive organic traffic and improve search rankings. Support promotional planning with margin analysis, forecasting, and onsite activation strategy. Support D2C photo/video shoots to ensure consumer focused assets are captured and optimized. Partner with Marketing on product launches, campaigns, promotions, and storytelling. Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility. Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards. Bonus if you can build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met. WHAT YOU'LL BRING Required: Bachelor's degree in Marketing, Business, or a related field 3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment. Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices Experience using analytics tools to drive decision‑making. Excellent organizational and project management skills. Strong collaboration skills and ability to work effectively across global teams and time zones. Entrepreneurial mindset — comfortable with ambiguity, resourceful, and proactive. Preferred: Knowledge of European eCommerce practices and localization requirements. Familiarity with fitness, wellness or related industries Familiarity with SEO and AEO best practices for product and category content. At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $70,500 - $100,300 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location. Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies. Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “View email address on click.appcast.io” for U.S. opportunities. Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. Life Fitness / Hammer Strength has been inspiring the world to work out for more than 55 years. Every day, exercisers in more than 150 countries log in 1+ million workouts on the company’s connected fitness equipment – proving daily that Life Fitness/Hammer Strength is the world’s workout partner of choice. By seamlessly bringing innovative, high-performance and reliable equipment, wherever and whenever they work out, Life Fitness/Hammer Strength aims to inspire healthier lives. Headquartered outside of Chicago, in Rosemont, Illinois, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. Life Fitness is synonymous with innovation and quality in the cardio and strength training arena. The company’s cutting-edge equipment is designed to inspire and motivate, helping exercisers achieve their fitness goals with ease and efficiency. Hammer Strength stands as a testament to raw power and durability. Renowned for its line of plate-loaded equipment, we dominate the strength training category with machines that are built to withstand the most intense workouts, trusted by athletes and fitness enthusiasts worldwide. By integrating the best of both brands, the company provides comprehensive workout solutions for commercial and consumer customers. For more information, visit Our values drive how we work, grow, and win—together: We think customer first: We’re proactive, adaptable, and always improving the customer experience. We play as one team: We care, collaborate, and pick each other up—we win and lose together. We raise the bar on fitness innovation: We lead, not follow—pushing fitness further every day. We persevere and get it done: We out-work, out-match, and never compromise on quality or performance. We inspire each other to live healthier lives: We support well-being, inside and outside of work, to build a healthier world—together. Ready to make an impact? Join us and help shape the future of fitness.