Field Marketing Lead

Position Overview

The Field Marketing Lead is responsible for driving regional marketing performance by partnering with dealers and cross-functional teams to deliver revenue-generating marketing programs. This role translates enterprise marketing strategy into localized activation that builds brand strength, accelerates demand, and improves dealer business outcomes.

Serving as a strategic marketing partner and change agent, this role enables dealers to adopt modern marketing practices, optimize marketing investments, and connect marketing performance to measurable business results. The Field Marketing Lead collaborates closely with Commercial, Marketing, Dealer Operations, and Solutions teams to ensure alignment and effective execution across the dealer network.

Success in this role requires strong capabilities in demand generation, data-driven decision making, stakeholder influence, and dealer enablement within a dealer/distributor-based business model.

Responsibilities

• Partner with dealers and internal stakeholders to develop and execute data-driven marketing programs that generate demand, improve lead quality, and increase conversion rates.
• Collaborate with dealer sales & marketing stakeholders to build and operationalize annual marketing plans aligned to regional commercial priorities and measurable business outcomes.
• Use marketing performance data to identify trends, uncover opportunities, and optimize campaign effectiveness and return on marketing investment.
• Serve as a subject matter expert on digital marketing, CRM systems, and demand generation strategies, supporting adoption and effective use across the dealer network.
• Provide consultative guidance and coaching to dealers to strengthen marketing capabilities, improve execution, and connect marketing activities to business results.
• Enable consistent and effective representation of the International brand across digital and physical customer touchpoints.
• Influence and align cross-functional stakeholders-including Sales, Parts & Service, Financing, and Dealer Operations-to support integrated go-to-market strategies and adoption of the solutions portfolio.
• Support the implementation and adoption of new marketing tools, programs, and processes, guiding dealers and stakeholders through change with clear communication and support.
• Monitor market trends, customer behavior, and competitive activity to inform regional marketing strategies and recommendations.
• Build and maintain strong, trust-based relationships with dealers and internal partners to support long-term business success.
• Travel as needed to support dealer engagement, training, and program execution (approximately 50% or more).
• Maintain professional and technical knowledge through continuous learning and industry engagement.
• Contribute to team objectives and participate in cross-functional initiatives as needed.

Minimum Requirements

• Bachelor's degree and at least 5 years of marketing experience
• At least 1 years of lead experience

OR

• Master's degree and at least 3 years of marketing experience
• At least 1 years of lead experience

OR

• At least 8 years of marketing experience
• At least 1 years of lead experience

Additional Requirements

• Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)

Desired Skills

• Experience working with dealer networks, channel partners, or similar partner-based business models (e.g., franchise, distributor, or indirect sales environments)
• Demonstrated ability to influence and enable stakeholders or partners without direct authority
• Experience using data and insights to inform marketing strategies and drive business decisions
• Experience supporting or leading the adoption of new tools, processes, or ways of working
• Strong communication and relationship-building skills across diverse stakeholder groups
• Ability to manage multiple priorities in a dynamic, cross-functional environment
• Willingness and ability to travel as needed

Benefits and Compensation

This position offers competitive market-based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting

The expected salary offered for this position will fall within the stated range, with the final offer based on the candidates' applicable skills, knowledge, and experience.

Company Overview

About TRATON
With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world's leading commercial vehicle manufacturers. The Group's product portfolio comprises trucks, buses, and light-duty commercial vehicles. "Transforming Transportation Together. For a sustainable world.": this intention underlines the Company's ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group's commercial growth.

About International
From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, few companies can lay claim to a history like International. Based in Lisle, Illinois, International Motors, LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit International.com.

*International Motors, LLC is d/b/a International Motors USA in Illinois, Missouri, New Jersey, Ohio, Texas, and Utah.

EEO Statement

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email View email address on click.appcast.io to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.

Job Posting

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