D2C Analytics & Insights Manager

Casio D2C Analytics & Insights Lead

Casio shapes experiences that define timeless style, inspire creativity, power bright ideas, and enhance lives. We blend design, technology, and purpose into everything we create. Join a team that cultivates creativity and contribution to make every moment count. We offer the kind of original, useful products that only Casio can.

Overview

The D2C Analytics & Insights Lead serves as the central intelligence hub for Casio's North America D2C business. This role is responsible for transforming data into actionable insights that drive profitable growth, customer understanding, and strategic decision-making across all product divisions.

This individual will partner across the D2C organization, divisional leadership, and global stakeholders to support performance optimization, forecasting, and consumer-led innovation.

Key Responsibilities

• Own D2C performance analytics and reporting, delivering insights on revenue, conversion, AOV, traffic, customer behavior, and marketing effectiveness
• Generate actionable consumer and behavioral insights to inform merchandising, marketing, and divisional strategy
• Lead A/B testing and CRO initiatives, establishing a structured test-and-learn framework across the D2C ecosystem
• Support revenue forecasting and demand planning with data-driven analysis and scenario modeling
• Partner cross-functionally with Marketing, CRM, Merchandising, Finance, and Divisional teams to drive data-informed decision making
• Improve data infrastructure, reporting consistency, and measurement frameworks to enable scalable analytics capabilities for use by other channel partners

Qualifications

• 4-6+ years of experience in eCommerce or D2C analytics
• Strong analytical skills with experience in tools such as Google Analytics, Adobe Analytics, Contentsquare, or similar
• Experience with A/B testing, CRO, and customer segmentation
• Ability to translate complex data into clear business insights
• Strong cross-functional communication and stakeholder management skills
• Experience working in multi-category or global organizations is a plus
• Bachelors Degree Required

Location

This role is hybrid and requires a minimum of 3 days on-site in our Jersey City, NJ office.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee is occasionally required to talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.

Join The Casio Team

You'll have access to a comprehensive compensation and benefits package designed to support your health, well-being, and future. Our offerings include (but are not limited to):

• Health Coverage : High-quality medical, dental, vision, and prescription drug plans
• Retirement Savings : 401(k) plan with employer matching contributions
• Time Off : Generous paid time off to relax and recharge
• Insurance Options : Life, legal, pet, and supplemental insurance plans
• Mental Health Support : Access to virtual and in-person counseling for individuals and families
• Education Support : Tuition reimbursement to invest in your growth
• Fitness Benefits : On-site fitness center (dependent on office location)

We welcome applications from all qualified candidates who are currently authorized to work full-time in the United States. Please note, however, that Casio is unable to offer visa sponsorship for this position.

This position offers a base salary range from $110,000 to $120,000 a year, determined by a variety of factors including relevant skills, experience, location, business needs, and market demand.

Casio America Inc is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or status as an individual with a disability and any other protected class as required by federal, state or local law. Casio will consider reasonable accommodation requests as part of the recruiting and hiring process.