Performance Marketer

Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies, and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally. The rolePeregrine is building a modern, AI‑native growth engine to support our next phase of scale across segments, geographies, and GTM motions. As Performance Marketing Lead, you will build Peregrine’s performance marketing function from the ground up, owning everything from foundational tracking and measurement to campaign execution, experimentation, and optimization.This is a true zero‑to‑one builder role. While some paid programs exist today, there is no mature system in place. You will design and implement the full performance marketing operating model: defining conversion events, standing up dashboards, launching and scaling channels, and establishing how paid media drives awareness, pipeline, and expansion across complex B2B and B2G customer journeys.You will operate with significant autonomy and accountability, partnering closely with product marketing, demand generation, field marketing, GTM operations, and analytics, but ultimately owning growth outcomes.This role offers a rare opportunity to build the performance marketing studio for a unicorn company from the ground up.In this role, you willBuild and own Peregrine’s central performance marketing function from the ground up, establishing the systems, playbooks, workflows, and operating rhythms that power customer acquisition and expansion as part of the Digital Marketing Studio build-outOwn performance marketing strategy and execution end-to-end, including budget allocation, forecasting, prioritization across segments and markets, and accountability for engagement, pipeline, and ROI targets. This is a hands-on role.Contribute to ad copy, creative (in collaboration with our in-house Design team), and landing page creationInstrument and manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, reporting, experimentation (incrementally and lift testing), and full-funnel performance metrics used to guide investment decisionsDesign, launch, and optimize global paid programs across search, paid social, programmatic, CTV, ABM, and emerging formats, managing performance from awareness through expansionServe as the in-house expert on performance channels, partnering with product marketing, field marketing, GTM operations, and growth marketing to support segment-level revenue goalsBuild and deploy AI-native systems to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysisContribute to SEO/AEO/GEO strategyWhat you’ll bringDirect experience owning performance marketing execution across paid search and paid social, with exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in a B2B/B2G contextDemonstrated ability to build performance marketing systems where none existed; comfort operating with ambiguity and imperfect dataDeep expertise in channel evaluation and optimization, including building cross‑channel dashboards and performance management workflowsHands‑on experience designing and executing incrementality or causal measurement frameworks (e.g., lift tests, geo‑tests, structured experimentation)Familiarity with DSPs, OOH formats, and managing ad inventory to support regional surge campaignsProven use of AI‑native workflows to evolve performance marketing execution (e.g., creative iteration, testing velocity, personalization, automation, insight generation)Working knowledge of MAPs, CRMs, and modern BI / analytics toolsExperience working with or at an AI‑native or highly technical ad agency is a plusFamiliarity with SEO/AEO/GEO concepts and experience using paid media and traffic insights to contribute to keyword and content strategyOwnership mindset - you’re constantly driving toward better ways to get to outcomes, not just turning dials to tweak point metricsWhat success looks like30 Days: Core tracking, dashboards, and conversion events are live; initial paid programs are relaunched with clear hypotheses and success criteria3 Months: A repeatable experimentation and optimization cadence is established, with early evidence of incremental pipeline impactWithin 12 months: Peregrine has a scalable, data‑driven performance marketing engine with clear playbooks, predictable contribution to pipeline, and a roadmap for continued expansion, supporting diverse objectives across awareness and direct-responseYou might thrive in this role ifYou love data and measurement, and go deep to understand what’s working, what’s not, and whyYou are already AI‑native, and have meaningfully re‑architected parts of your ads workflow to move faster, test more, and automate intelligentlyYou are obsessive about details, from event definitions to experiment design to data qualityYou enjoy trying new channels and formats, and know how to design disciplined experiments that lead to scalable learningsYou are highly independent, results‑oriented, and energized by owning outcomes end‑to‑endYou are excited to build (not just run) a performance marketing system for a category‑defining companyAnnual Salary + Benefits + Equity (if applicable) + Bonus (if applicable)$145,000—$170,000 USDActual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, certifications or licenses, and specific work location. Information on the benefits offered is here.Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.