General Manager

Position Summary

We are seeking an experienced and visionary Executive Director to lead a premier Continuing Care Retirement Community (CCRC). This executive leadership role is responsible for the overall operational, financial, resident satisfaction, regulatory compliance, and team member engagement performance of the community.

The ideal candidate is a servant leader with a strong background in senior living operations, hospitality, healthcare, or multi-department community management. This individual will drive operational excellence while fostering a culture centered on resident wellness, exceptional service, and employee engagement.

Key Responsibilities

Executive Leadership & Community Operations

• Provide strategic leadership for all aspects of community operations including Independent Living, Assisted Living, Memory Care, Skilled Nursing, Dining Services, Facilities, Resident Programs, Sales & Marketing, Human Resources, and Finance
• Establish and execute annual business plans, operational goals, and performance objectives
• Foster a culture of accountability, excellence, and resident-centered care
• Maintain high levels of resident, family, and employee satisfaction
• Ensure seamless collaboration among all departments

Resident Experience & Hospitality

• Champion a hospitality-focused culture that enhances quality of life and resident engagement
• Maintain visibility throughout the community and actively engage with residents and families
• Lead initiatives that support resident wellness, enrichment, and community involvement
• Ensure exceptional service standards throughout all community touchpoints

Financial Management

• Maintain full P&L responsibility for the community
• Develop and manage annual operating and capital budgets
• Monitor occupancy, revenue, labor management, and expense control
• Drive financial performance while maintaining quality service and care standards
• Present financial and operational reports to ownership and corporate leadership

Sales, Marketing & Occupancy Growth

• Partner with the Sales & Marketing team to achieve occupancy goals and revenue targets
• Support community outreach, brand awareness, and referral development initiatives
• Participate in prospect and family engagement opportunities
• Monitor market trends and competitive positioning

Team Leadership & Culture Development

• Recruit, mentor, and develop department leaders and future community leadership talent
• Promote employee engagement, retention, and professional development
• Ensure effective performance management and succession planning
• Create a positive workplace culture focused on teamwork, communication, and service excellence

Regulatory Compliance & Risk Management

• Ensure compliance with all federal, state, and local regulations governing senior living operations
• Maintain readiness for surveys, audits, and inspections
• Oversee safety, emergency preparedness, and risk management programs
• Ensure all policies and procedures align with regulatory requirements and best practices

Community & Stakeholder Relations

• Represent the community within the local market and senior living industry
• Build strong relationships with residents, families, healthcare providers, referral partners, and community organizations
• Partner with ownership, boards, and corporate leadership to achieve strategic objectives

Required Qualifications

• Bachelor's degree in Healthcare Administration, Business Administration, Hospitality Management, Gerontology, or related field
• 7+ years of progressive senior leadership experience in senior living, healthcare, hospitality, or multi-unit operations
• Prior experience as an Executive Director, General Manager, Administrator, or Regional Leader preferred
• Demonstrated success managing large operating budgets and complex organizations
• Strong financial acumen with full P&L responsibility
• Proven leadership, team development, and change management skills

Preferred Qualifications

• Current CCRC, Life Plan Community, Independent Living, Assisted Living, or Skilled Nursing leadership experience
• State Administrator License (where applicable)
• Experience leading communities with multiple levels of care
• Background in luxury senior living or hospitality-focused communities
• Master's degree in Healthcare Administration, Business, or related field

Compensation & Benefits

• Competitive executive compensation package
• Annual performance bonus
• Comprehensive medical, dental, and vision benefits
• 401(k) with company match
• Paid time off and executive benefits package
• Relocation assistance (if applicable)
• Professional development and advancement opportunities