Associate Product Line Manager

Associate Product Line Manager

Position Overview

We are seeking a Product Line Manager to support a portfolio of technical equipment and related accessories within an established manufacturing business. The portfolio includes physical products with electronic and wireless capabilities, along with supporting digital functionality.

This role combines product lifecycle management, pricing, market analysis, and cross-functional execution. You will work closely with an experienced product leader to understand customer needs, strengthen product positioning, and improve portfolio growth and profitability.

The ideal candidate brings approximately 2–5 years of relevant experience, strong technical curiosity, and an interest in managing the commercial success of manufactured products.

Key Responsibilities

• Support the full product lifecycle, including market research, product development, commercialization, ongoing improvements, and portfolio planning.

• Gather customer and sales feedback to identify unmet needs, guide product requirements, and prioritize investment opportunities.

• Contribute to product line strategy, competitive positioning, and plans to increase sales, customer adoption, and market share.

• Support pricing strategy through competitive benchmarking, cost and margin analysis, and coordination with sales and finance.

• Partner with engineering and manufacturing teams to develop new products and improve the performance, reliability, and usability of existing offerings.

• Work with operations and supply chain teams to address component availability, production challenges, and delivery disruptions.

• Develop product messaging, sales tools, and presentations that communicate technical capabilities and customer value.

• Serve as a product resource for customers, sales teams, and internal stakeholders.

• Monitor commercial and operational performance, recommending actions to improve product line results.

• Coordinate across engineering, operations, sales, marketing, and finance to balance immediate business needs with longer-term priorities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.

• Approximately 2–5 years of experience in product line management, product marketing, or sales or engineering of manufactured technical products.

• Practical experience contributing to product lifecycle decisions and working across business functions.

• Strong business acumen, including an understanding of pricing, costs, margins, and competitive positioning.

• Technical aptitude and the ability to understand how physical products function and deliver value to customers.

• Strong listening, communication, presentation, and problem-solving skills.

• Ability to manage competing priorities and influence colleagues without direct authority.

• Initiative, curiosity, and a willingness to learn.

Preferred Experience

• Experience with industrial equipment, electronic devices, instrumentation, or other manufactured technical products.

• Exposure to products incorporating wireless communication, sensors, or connected capabilities.

• Experience supporting new product introductions, customer research, or commercial planning.

• Experience working with products subject to regulatory, quality, or reliability requirements.