Senior Product Manager, Social

Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing. We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising. As Senior Product Manager, Social, you will own strategy and drive measurable outcomes for Innovid’s cross-publisher social advertising product suite. You will lead complex, multi-quarter initiatives covering the end-to-end management and optimization of social advertising—conceiving, architecting, and shipping market-leading capabilities that improve client efficiency and performance. In this role, you’ll partner with senior engineering and design leaders, drive cross-functional alignment, and help shape how AI and automation are transforming social ad workflows. You bring expert-level knowledge of the social publisher ecosystem and a track record of owning products that deliver real business impact. What You Will Do: Own and drive product strategy for the social ads product area, translating vision into a prioritized multi-quarter roadmap with clear success metrics and outcome accountability. Lead complex initiatives end-to-end—from discovery and scoping through delivery and post-launch with direct accountability for business and client outcomes. Own creative production and trafficking capabilities tailored for social advertisers, ensuring they evolve with the needs of major social publisher platforms. Champion AI integration into social ad workflows: evaluate emerging AI capabilities, define AI-powered product features, and build a roadmap for intelligent tooling that improves advertiser efficiency and performance. Assess customer feedback, market trends, and publisher ecosystem changes to identify high-impact opportunities and inform roadmap priorities. Communicate product strategy, roadmap, and trade-offs clearly to senior stakeholders and executive leadership. Produce and maintain product specs; partner with senior UX leaders on design direction; drive build feasibility and timeline decisions with engineering; and shepherd features to successful market release. Work cross-functionally with Product Marketing, Sales, Client Success, and Partnerships as a subject matter expert on social publisher ecosystems and social ad product development. Contribute to the broader product team’s thinking and craft, including mentoring associate or mid-level PMs where appropriate, and evolving the use of AI in the PDLC process. What You Will Need: Expert-level knowledge of the social advertising ecosystem, including publisher ad products, API structures, creative formats, and advertiser workflows across platforms such as Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Demonstrated experience building or working on social advertising products—either developing social ad tech or working within social ad buying, creative, or measurement workflows. AI fluency: working familiarity with AI/ML concepts, ability to evaluate AI-powered product opportunities, and experience translating AI capabilities into product features or workflows. Deep proficiency with product management tools and processes for platform analytics, customer feedback, feature prioritization, and roadmapping. Strong analytical skills with the ability to define meaningful success criteria and act on data to drive product decisions. Proven experience working with engineering teams to define, scope, and prioritize complex requirements across multi-quarter initiatives. Excellent written and verbal communication and executive presentation skills. Able to frame strategic decisions clearly and build alignment across senior leadership and cross-functional stakeholders. Confident decision-maker—able to navigate ambiguity, make and defend tough calls, and course-correct when the situation requires it. Track record of driving customer-centric roadmaps that deliver measurable business outcomes. Preferred Skills: 6+ years of relevant work experience in B2B software, marketing tech, or ad tech. Examples include: Senior Product Management at a B2B SaaS or ad tech company Product Management or Product Marketing with a focus on social advertising Senior engineering at a company with strong Product/Engineering collaboration A senior role on an agency or brand social/e-commerce buying team Direct experience building products for or in partnership with social publisher platforms (Meta, TikTok, Snap, Pinterest, LinkedIn, etc.). Hands-on experience designing or shipping AI-powered features—such as leveraging LLMs, ML-based recommendations, or automation to improve advertiser workflows. Experience leading go-to-market for new products or major features, working across Product Marketing, Sales, and Client Success. Experience working with advertising platform and technology APIs (social publisher APIs, DSP integrations, measurement and attribution vendors, etc.). What We Offer: The Best of Both Worlds: Be part of the Innovid team while enjoying the full range of perks and benefits offered by Mediaocean. Work-Life Balance: Open Paid Time Off (PTO) , Flexible schedule , Company holidays , paid parental leave Total Rewards: Competitive salary , Full benefits package , Referral bonuses , Recognition awards , 401(k) with company match , Company HSA contribution up to $2,400 Comprehensive Benefits: Medical/Dental/Vision/Pharmacy , Health Savings Account (HSA)/Flexible Spending Account (FSA) , Mental health support , Life & Disability insurance , Family planning & fertility benefits , Pet insurance , Legal & ID theft protection , Retirement planning , Medicare assistance , Employee Assistance Program (EAP), Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes Award-Winning Company Culture: Professional development with a dedicated Talent Development team , Employee Resource Groups (ERGs) , Philanthropy & awareness programs , Mentorship programs, In-office and virtual events & celebrations , Various volunteer & donation opportunities, Innovative and collaborative work environment, High visibility role with uncapped commissions and tremendous growth potential. Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else. The base pay range for this position is $145,000-170,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location. This information is provided per New York City’s salary disclosure law. There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid. Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here . If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act,click here to understand how Innovid processes your personal information and how you can exercise your rights. Where they work Location New York, New York, United States #J-18808-Ljbffr Innovid