Senior SEO Specialist

Senior SEO Specialist

Ventures Lab is an international company with over 200 employees, specializing in the iGaming and Fintech industries. We deliver a diverse portfolio of products and services, including iGaming verticals, electronic payment solutions, and managed services for customer operations. By leveraging technology and driving innovation, we empower our partners to achieve greater success in competitive markets. Our global reach and expertise make us a trusted partner for cutting-edge solutions.

The Senior SEO Specialist is responsible for developing and executing a data-driven, results-oriented SEO strategy aimed at increasing organic traffic, improving search rankings, and driving user conversions at multi brands and in multi languages, in the respective markets. This role involves technical SEO audits, keyword and competitor analysis, content planning and collaboration, as well as implementing effective on-page and off-page SEO tactics. The Senior SEO Specialist will define performance goals, track key metrics, and continuously optimize strategies to ensure sustainable growth and visibility across search engines.

What You'll Do:

• Create an effective and comprehensive SEO strategy focused on driving growth in traffic and conversions (long-term and short-term).
• Perform market competitiveness analysis, SEO trends, best practices and competitor analysis.
• Perform ongoing keyword research, expansion, optimization and identify target keywords.
• Collaborate with content, editorial and marketing teams to optimize and create SEO contents.
• Analyse opportunities and gaps in content strategy, constitute content plans, and lead content teams to create high quality and effective SEO contents to improve rankings/metrics.
• Develop off-page optimization strategy and implement link building strategy
• Conduct technical audits, analyze technical SEO issues and identify opportunities for improving site structure, load speeds, mobile optimization etc.
• Set KPIs/goals, track key performance indicators, report metrics and take actions to improve performance.

What You'll Bring:

• 3+ years of hands-on SEO experience
• Proven experience in SEO, SEM, content marketing with a proven track record of driving growth in organic traffic and rankings
• Hands-on expertise in website analytics, keyword research and data mining tools; such as Google Analytics, Moz, SEMrush, Ahrefs, Similarweb etc.
• Understanding of ranking factors, search engine algorithms, technical SEO and content strategy
• Knowledge of WordPress and content management systems
• Excellent verbal and written communication skills
• Ability to work in a team and independently
• Strong problem solving, multi-task management, project management, time management, analytical skills and data driven mindset
• Experience with various SEO methods and cases in the Gambling and Betting niches in the respective market

Our Offer:

• Competitive salary synonymous with skills and experience
• Performance and bonus structure dependent on achievement of set targets and personal performance (applies after successfully passing probation)
• Consultancy contract within EU on a full time basis with 25 days PTO
• or employment contract if you are based in Bulgaria, Hungary or Malta