Director of Paid Search

GR0 is looking for a Director of Paid Search to own the performance, health, and growth of our paid search practice. This isn’t a seat‑warmer role. You’ll lead strategy for our most complex accounts, mentor a high‑performing team, own a P&L, and play offense on revenue, all while keeping clients happy and campaigns humming across Google Ads and Microsoft Ads. If you think like an operator, lead through influence, and get energized by both the spreadsheet and the strategy deck, keep reading. Own client outcomes. You’re the senior voice across the team’s portfolio, leading strategic discussions, overseeing complex campaigns and budgets for exceptional ROI, and stepping in directly on high-value accounts and escalations. You’ll spot at‑risk clients before churn ever comes up and build the recovery plan yourself. Drive the strategy. Develop tailored paid search programs, optimize relentlessly across platforms, and bring new tools, trends, and ideas to the table before the market catches on. Grow the business. Lead pitches as the subject‑matter expert, deliver audits for prospects, hunt for upsells inside existing accounts, and negotiate contracts that work for the client and the agency. Build the team. Run weekly 1:1s that actually coach, lead performance and career conversations, own hiring and onboarding, and surface retention risks early. Your people should be getting promoted from within. Own the numbers. Manage your department P&L (revenue, headcount, tooling, margin), review it monthly with Finance, and know exactly which accounts are profitable and which aren’t. Raise the bar operationally. Maintain SOPs and QA, plan capacity ahead of crunch, and bring data and recommendations (not just updates) to the leadership table. Metrics 95% team retention and at least one training initiative every month Benefits Medical, Dental & Vision Insurance 401k/Retirement Plans Flexible PTO Paid Holidays Full-Coverage Life Insurance All-Inclusive Long-Term Disability Birthday Breaks Family-First Parental Leave Employee Assistance Program GR0 Discounts Employee Recognition & Rewards Program GR0mies For Good Beginner Buddy System Qualifications Proven leadership of high-performing teams, including remote or offshore contributors. A caring, team-first leadership style that pairs high standards with psychological safety. Success managing offshore talent across time zones. Deep SEM expertise across Google Ads and Microsoft Ads, with advanced, data-driven optimization chops. Agency experience is required. You thrive in fast-paced, multi-client environments. An entrepreneurial streak: you’ve launched new initiatives inside a structured org. A track record of client retention, revenue growth, and escalation recovery. Financial acumen: you’ve managed a team P&L and influenced profitability. 5+ years hands-on in paid search / SEM, with 2+ years managing people. Sharp communication and persuasion skills: equally comfortable in a C‑suite pitch and a 1:1 coaching session. Experience with D2C brands and performance-driven marketing. #J-18808-Ljbffr