Paid Search Specialist

Paid Search Coordinator

Do you live inside Google Ads and think in keywords, bids, and conversion funnels? We're looking for a hands-on Paid Search Specialist to join our team on a 6-month contract, optimizing paid search campaigns across several retail accounts. This is an execution-heavy role suited for someone who's cut their teeth in an agency environment and thrives managing multiple accounts at once.

What You'll Do:

• Analyze, optimize, and manage Google Ads (Search, Shopping, PMax) campaigns from the ground up, including keyword research, ad copywriting, and bid strategy
• Monitor daily performance and make optimization recommendations (bids, budgets, negative keywords, ad copy testing, audience targeting)
• Compile weekly/monthly reporting pull data, provide light analysis, and translate performance into digestible insights
• Suggest A/B tests on ad copy, landing pages, and bidding strategies
• Manage campaign budgets and pacing across multiple accounts simultaneously
• Support lead strategists with recurring business reviews, post-launch analysis, and performance reporting
• Stay current on Google Ads platform updates, betas, and industry best practices
• Assist with Microsoft/Bing Ads as needed (secondary priority)
• Ensure tracking/tagging accuracy in partnership with analytics (UTM conventions, conversion tracking, GA4)

What You Bring:

• 5+ years of hands-on paid search experience, agency-side experience preferred (client management, multi-account juggling, reporting cadence)
• Deep, demonstrable expertise in Google Ads Search, Shopping, and Performance Max
• Strong Excel/Google Sheets skills (pivot tables, VLOOKUP/XLOOKUP minimum)
• Experience with Google Ads Editor, Google Analytics (GA4), and Google Tag Manager
• Familiarity with bid management/automation tools
• Comfortable working across multiple accounts/lines of business concurrently
• Strong written and verbal communication skills for client-facing reporting
• Highly organized with strong attention to detail and time management
• Thrives in a fluid, fast-paced environment

Bonus Points If You Have:

• Paid social platform experience (Meta, LinkedIn, TikTok Ads) for cross-channel support
• Experience with data visualization tools (Looker Studio, Tableau)
• Current Google Ads Search Certification
• Retail, D2C, or B2C experience
• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience)

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.