Market Intelligence Lead

Role Description

You will lead market intelligence and research initiatives that shape product strategy and positioning across Zoom's portfolio. You will design and execute comprehensive studies using quantitative, qualitative, and synthetic methodologies to uncover actionable insights. You will directly influence go-to-market decisions and brand differentiation through data-driven storytelling that drives pipeline and revenue.

Responsibilities

• Leading market intelligence initiatives including surveys, product naming tests, message validation, and segmentation analysis to evaluate market opportunities and improve positioning.
• Designing and conducting research studies using multiple methodologies, synthesizing findings into executive-ready insights and customer-facing content that drives pipeline.
• Coordinating cross-functional research initiatives with Marketing, Product, Sales, and Analyst Relations teams to align market intelligence with business strategy.
• Creating persona-level research, case studies, and total cost of ownership analyses that support bottom-of-funnel content and sales enablement.

Qualifications

• Demonstrate 8+ years of professional experience in a SaaS environment with deep understanding of enterprise software markets.
• Apply in-depth knowledge of research methodologies including quantitative, qualitative, and synthetic approaches to solve complex business problems.
• Synthesize and present complex data to diverse audiences including executives, translating insights into actionable recommendations.
• Communicate clearly and persuasively through excellent written and verbal skills across all organizational levels.
• Manage multiple projects simultaneously while maintaining analytical rigor and understanding strategic context.
• Collaborate effectively across teams with strong interpersonal skills and a team-oriented mindset.
• Bring 2+ years of experience in product marketing, product management, or competitive intelligence roles.
• Possess knowledge of unified communications, contact center, or adjacent technology markets.

Requirements

• Salary Range or On Target Earnings:
• Minimum: $97,600.00
• Maximum: $225,700.00
• In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration base salary, bonus, and equity value.
• Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
• We also have a location-based compensation structure; there may be a different range for candidates in this and other locations.
• Anticipated Position Close Date: 05/07/26

Benefits

• Our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
• Support work-life balance and contribute to their community in meaningful ways.

Company Description

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind.

Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment.