Market & Consumer Insights Lead

Role Description

This is a rare opportunity to build a function from the ground up inside a company that’s scaling fast and taking it seriously. You’ll be the first person in this role, reporting directly to the CMO, with a mandate to shape what products we build, who we build them for, and how we take them to market. You’ll own the Market & Consumer Insights Engine, the function that feeds every major product, growth, and go-to-market decision with validated intelligence. This is hands-on intelligence work, not managing analysts. You’ll build and run the research infrastructure that doesn’t exist today and translate it into clear, digestible recommendations that the entire leadership team acts on.

This is a high-leverage, high-impact, highly visible role where your work directly determines the quality of every product and growth decision the company makes.

What You’ll Do:

• Consumer & Market Research:
  • Run the primary research cadence: customer interviews, surveys, review mining, support log analysis, buyer persona tracking, NPS and satisfaction diagnostics to build a continuously updated picture of who our customer is and what’s changing.
• Competitive Intelligence:
  • Build and maintain the system that tracks how competitors position, price, formulate, and sell.
  • Deliver competitor briefs at cadence and surface signals before they become threats.
• Product Validation:
  • Provide TAM/SAM sizing, demand validation, positioning hypotheses, and pricing research as inputs to our stage gate process.
  • Recommend No-Go when conviction is insufficient.
• Diagnostics:
  • Identify what’s working and what’s broken.
  • Synthesize churn drivers, product quality issues, and satisfaction gaps using customer data and market benchmarks.
• Trend Monitoring:
  • Track macro trends shaping our category: GLP-1 adoption, ingredient shifts, regulatory changes, media platform evolution, and consumer behavior changes.
• Cross-Functional Delivery:
  • Translate insights into clear, digestible formats for Product, Growth, Retention, and Leadership.
  • Provide creative and positioning recommendations to the Growth and Media teams.
• Insights System:
  • Build the operating system from scratch: research standards, workflows, a centralized repository, and learning loops so this function scales beyond you.

What Success Looks Like

• Leadership consistently uses your research to make product, growth, and capital allocation decisions.
• Our product launch success rate improves because bets are validated before capital is committed.
• Fewer initiatives move forward with weak demand or unclear positioning.
• Cross-functional teams: Product, Growth, and Retention proactively ask for your input because it makes their work better.
• Your No-Go recommendations are seen as value creation, not friction.
• The insights system runs as a repeatable company capability, not a one-person operation.

Who You Are

• A hands-on researcher who is also a clear thinker, you generate insight and know what to do with it.
• You’ve worked in consumer brands (CPG, DTC, or health/wellness), and your research has directly shaped product, positioning, or investment decisions.
• Skeptical of surface-level data and comfortable saying “we don’t know yet” when evidence is weak.
• You can take messy, incomplete data and form a hypothesis worth testing, without paralysis or recklessness.
• You communicate through logic, evidence, and tradeoffs, not authority or consensus.
• Comfortable being the person who says “we shouldn’t do this” and can explain why.
• You build systems, not just analyses; you want to create something repeatable.

Experience & Skills

• 5+ years in consumer insights, market research, strategy, or product strategy.
• Direct experience shaping product, positioning, or capital allocation decisions.
• Background in consumer brands (CPG and/or DTC) preferred, especially health, wellness, or supplements.
• Experience with competitive analysis tools and consumer research methods (interviews, surveys, review mining, social listening).
• Strong English communication skills (written and verbal).
• No degree required, demonstrated judgment matters more than credentials.

Why Alpha Lion

• Your work won’t live in a deck. It will show up in real products, real campaigns, and real revenue.
• First person in this function: you define how consumer intelligence works at Alpha Lion.
• Direct line to the CMO and leadership team: your research shapes company strategy, not just a department’s plans.
• Rapid professional growth: build and own a critical function inside a company that’s scaling aggressively and investing in the team to match.
• High-impact work: every product we launch, every positioning decision will be informed by what you uncover.
• A team that values intelligence over ego: we want to be told what we’re missing, not what we want to hear.

Application Process

• Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
• Screen: TA team reviews for skills and cultural alignment.
• Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here.
• Interview: Conversations with the hiring manager and team.
• Final Round: Case study or work simulation (role-specific).
• Decision & Offer: We move fast — typically within 2–4 weeks.

Compensation

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S. The expected base salary range for this position is $120,000-$150,000(USD). Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.