Lead, Product Marketing
Full-time
Quarterhill
Role Description
As our Product Marketing Lead, you will own how Quarterhill communicates the value of its solutions, creating a unified story across our portfolio and ensuring customers, partners, investors, and employees understand the power of the Quarterhill Platform. This is a highly visible role at the intersection of Product, Engineering, Sales, Marketing, and Executive Leadership. You will shape portfolio strategy, lead major product launches, develop compelling market positioning, and equip our commercial teams with the tools and messaging they need to win.
Responsibilities
- Own Quarterhill's Product Narrative
- Define and evolve the architecture of the Quarterhill Platform, ensuring clear alignment between our platform strategy, solution areas, and individual products.
- Develop a cohesive portfolio framework across:
- Tolling
- Intelligent Transportation Systems (ITS)
- Multi-modal Mobility Solutions
- Establish naming conventions and governance for platforms, solution areas, and future product introductions.
- Create clear, differentiated positioning that communicates:
- Who each solution serves
- What business problems it solves
- Why it matters
- How it differs from competitive alternatives
- Lead Strategic Product Launches
- Own end-to-end go-to-market execution for major platform and product launches, including the Business Operations Solution (BOS) launch.
- Develop launch narratives, messaging frameworks, and market-facing campaigns.
- Partner with Sales, Product, and Marketing teams to ensure launch readiness.
- Build customer reference programs and develop 3–5 flagship launch case studies that demonstrate measurable customer outcomes.
- Enable Sales to Win
- Develop and maintain best-in-class sales enablement resources, including:
- Battlecards
- Competitive intelligence
- Demo scripts
- ROI tools
- Objection-handling frameworks
- Win/loss analysis libraries
- Deliver sales training programs that improve message adoption and commercial effectiveness.
- Measure and optimize enablement utilization and impact.
- Develop and maintain best-in-class sales enablement resources, including:
- Drive Competitive and Market Intelligence
- Monitor and position Quarterhill against major industry competitors, including:
- TransCore
- Kapsch
- Conduent
- Verra Mobility
- Neology
- Cubic
- Siemens
- Lead quarterly competitive intelligence reviews and battlecard updates.
- Identify market opportunities, customer needs, and emerging trends that strengthen product strategy.
- Monitor and position Quarterhill against major industry competitors, including:
- Partner Across the Business
- Collaborate closely with Product Management and Engineering to translate product roadmaps into compelling customer narratives.
- Bring customer insights and market feedback back into product planning and prioritization.
- Partner with the Brand team to ensure alignment between corporate brand strategy and product-level messaging.
- Serve as a trusted advisor to executive leadership on portfolio positioning and market strategy.
Qualifications
- 8–12 years of experience in Product Marketing, preferably within:
- Enterprise software
- Infrastructure technology
- Transportation technology
- Government-focused technology solutions
- Proven experience leading a major product or platform launch from strategy through execution.
- Exceptional storytelling, messaging, and content development skills.
- Ability to translate complex technical capabilities into clear customer value propositions.
- Experience partnering effectively with Product Management, Engineering, and Sales organizations.
- Strong sales enablement background within long-cycle B2B sales environments.
- Experience developing competitive positioning and market intelligence programs.
Preferred Qualifications
- Experience leading platform branding, portfolio architecture, or product naming initiatives.
- Background supporting software platform or SaaS launches.
- Familiarity with transportation technology, mobility, tolling, ITS, or smart infrastructure markets.
- MBA or advanced business degree is a plus.
Benefits
- Paid days off (i.e. vacation, sick days, bereavement leave)
- Health and Dental plans
- Retirement plans
- Employee and Family Assistance Program (EFAP)
- Employee referral program
Vacancy posted 1 day ago
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