Lead Analyst, Consumer Insights

Role Description

The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution. This position bridges market research, analytics, and strategy, transforming raw data into clear recommendations that influence product roadmaps, channel strategy, and customer experience.

Key Responsibilities

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)
• Analyze contractor behavior, buying patterns, and unmet needs across electrical categories
• Develop actionable insights on product usage, installation pain points, and productivity drivers
• Build segmentation models (contractor type, application, channel, jobsite needs)
• Partner with Product Management and Engineering to embed customer insights into NPI pipeline
• Translate insights into product requirements, feature prioritization, and value propositions
• Identify whitespace opportunities for new products and adjacent category expansion
• Analyze competitor products, channel strategies, and share shifts
• Convert complex data into clear, concise insights and recommendations
• Establish best practices for insights methodologies and data integrity

Qualifications

• Bachelor's Degree
• Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
• 8-11 Years Experience
• Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets
• Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment

Preferred Education & Experience

• Master's degree
• Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
• 12-14 Years Experience
• Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics
• Electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights

Certifications/Licenses

• Certifications in Market Research, Data Analytics, Product Management, or VOC methodologies
• Pragmatic Institute Certification
• Certified Market Research Analyst (CMRA)
• Insights Association coursework/certifications
• Tableau or Power BI certification
• Product Management certification

Travel

• Domestic - up to 50% of time

Physical Requirements

• Driving - 15% of time
• Standing - 30% of time
• Sitting - 25% of time
• Walking - 30% of time

Working Conditions

• Office
• Laboratory
• Plant/Warehouse Floor
• Job Site

Equipment

• Hard Hat
• Computer/Keyboard
• Safety Glasses
• Safety Shoes
• Safety Vest
• Power Tools

Competencies

• Action Oriented
• Balances Stakeholders
• Collaborates
• Customer Focus
• Nimble Learning
• Plans and Aligns

Skills

• Customer Success Management
• Data Synthesis
• Market Research
• Market Segmentation
• Marketing Analytics
• Marketing Performance Measurement And Management
• Primary Research
• Process Improvement
• Quantitative Research
• Secondary Research

Benefits

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More