Senior Media Buyer

We’re seeking an experienced Media Buyer with a strong foundation in D irect Response Television (DRTV) and Performance Media buying . The ideal candidate is analytical, resourceful, and results-driven, someone who thrives on negotiating value, optimizing media efficiency, and leveraging data to drive measurable results. You will work collaboratively with our planning, analytics, and account teams to develop and execute media strategies that deliver cost-effective performance while maintaining strong relationships with network, cable, and OTT partners. About the Role Location: Los Angeles applicants only; candidates must currently reside in the Los Angeles area. Responsibilities Buy and manage media across national cable, unwired networks, and local broadcast stations, with an emphasis on response-driven performance. Negotiate rates, added value, and integrations to maximize efficiency (CPI, CPS, CPBL, and Cost/TBIL metrics). Analyze post-buy performance and collaborate with analytics and planning teams to optimize placements and creative rotations. Work closely with Account Services and Planning to align buys with client goals, test plans, and campaign KPIs. Utilize proprietary and third-party tools (AccuTrak, Nielsen, Comscore) to evaluate media performance and audience trends. Identify new media opportunities across linear, OTT/CTV, streaming, and specialty networks. Maintain strong vendor relationships to secure premium inventory and value-added opportunities. Manage budgets, flighting, and reconciliation with Finance and Traffic departments. Stay current on market trends, rate fluctuations, and competitive activity to inform buying strategies. Qualifications 3+ years of experience buying Direct Response TV or Performance Media (agency experience strongly preferred). Proven ability to analyze media results and optimize based on performance data. Strong negotiation, communication, and organizational skills. Proficiency in Excel and media planning/buying software. Understanding of OTT/CTV buying and emerging performance-based video platforms is a plus. Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred. Benefits package Amazon Pharmacy – Convenient pharmacy services at your fingertips. Aflac – Supplemental insurance to give you peace of mind. Dental & Vision Insurance – Keep your smile bright and eyes healthy. Health Insurance – Choose from PPO & HMO options to suit your needs. Flexible Spending Account (FSA) – Save on healthcare expenses. Life Insurance/AD&D – Group & Voluntary options for added security. Paid Time Off – Generous time off to recharge. Sick Days – We support your health and wellness. Employee Assistance Program (EAP) – Access to confidential counseling & support. 401(k) Profit Sharing Plan – Invest in your future with company contributions. Equal Opportunity Statement IMGC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, gender identity, sexual orientation, disability status, protected veteran status, age, or any other characteristic protected by law. #J-18808-Ljbffr