Paid Search Specialist

Paid Search SpecialistPeoria, IL (Hybrid) | $65,000 - $70,000 | Full-TimeAbout the OpportunityWe are a globally recognized consumer lifestyle brand with a portfolio of iconic product lines sold across more than 100 countries. Our products are rooted in quality craftsmanship, innovation, and an authentic connection to the outdoor and active lifestyle community. With a strong direct-to-consumer presence and a growing ecommerce channel, we are investing in the digital marketing team that powers our online revenue engine.This is an exciting opportunity to join an established brand with a loyal customer base and a collaborative, mission-driven culture. Employees at all levels describe an environment that genuinely values people, invests in professional development, and offers competitive compensation alongside meaningful work. We have been consistently recognized as a top employer in our region and across our industry.The RoleWe are seeking a Paid Search Specialist to join our growing digital marketing team. In this role, you will own and optimize our Google Ads campaigns across search, display, and shopping channels, with a direct impact on ecommerce revenue performance. You will blend analytical rigor with hands-on execution, using data to drive decisions and continuously improve campaign efficiency and return on ad spend.This is not a support role - you will be a key contributor to our paid acquisition strategy, working closely with internal stakeholders including creative, web, and analytics teams to bring campaigns to life and maximize their impact.Day-to-Day Responsibilities- Plan, build, and manage paid search, display, and shopping campaigns across Google Ads from initial setup through ongoing optimization- Manage advertising budgets strategically to hit revenue targets and efficiency benchmarks such as ROAS and CPA- Conduct keyword research and develop campaign structures including ad groups, match types, and negative keyword lists- Write and A/B test ad copy to improve click-through rates and conversion performance- Monitor campaign performance daily and adjust bids, budgets, and targeting to optimize for key performance indicators- Analyze search term reports and implement negative keyword strategies to reduce wasted spend- Collaborate with landing page and creative teams to ensure consistent messaging across the full campaign funnel- Build and manage first-party audience strategies including customer lists, site visitor remarketing, and lookalike audiences- Design and execute structured testing initiatives across audience targeting, creative formats, bidding strategies, and campaign structures- Provide regular performance reporting with actionable insights for internal stakeholders- Stay current with Google Ads product updates, policies, and digital advertising industry trendsRequired Skills and Qualifications- 2 to 4 years of hands-on Google Ads experience managing Search, Display, and Shopping campaigns- Strong working knowledge of keyword research, match type strategy, and ad copy best practices- Proficiency with conversion tracking, Google Tag Manager, and Google Analytics- Data-driven approach with the ability to interpret performance metrics and translate findings into strategic adjustments- Experience building and executing audience-based strategies including remarketing and first-party data activation- Comfortable working in Excel or Google Sheets for campaign reporting and analysis- Excellent communication skills and ability to present insights to non-technical stakeholders- Experience with Performance Max campaigns and ecommerce-focused paid media is a strong plus- Bachelor's degree in Marketing, Business, or a related field preferredWhy This Role Stands Out- Join a globally known brand with a loyal consumer following and consistent top-employer recognition- Work in an inclusive, collaborative culture that invests in its people through training, development, and meaningful perks- Hybrid schedule with 4 days in office and 1 day remote- Competitive salary ($65,000 - $70,000) plus a strong benefits package including medical, dental, vision, HSA with company match, 401k match, tuition reimbursement, and generous paid time off- High-visibility in-house role where your work directly drives ecommerce revenue and business growthBenefitsVacation/PTOMedicalDentalVision401kBonus PotentialHybrid flex