Channel Marketing Manager

Description

We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances. This role is responsible for developing and executing joint go-to-market programs that generate demand, accelerate pipeline, and strengthen partner engagement.

The ideal candidate is a collaborative, results-oriented marketer with experience building integrated channel marketing campaigns, managing partner relationships, overseeing demand generation programs, and aligning closely with Channel Sales, Marketing, and Sales teams to drive measurable business outcomes.

This role works closely with Channel Sales, Product Marketing, Demand Generation, Sales, and Operations teams to drive partner-led growth, pipeline acceleration, and revenue.

What You'll Do


Partner Marketing Strategy & Execution

• Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals.
• Manage MDF, partner marketing calendars, campaign execution, and performance tracking.
• Drive awareness, demand generation, and pipeline creation through co-branded marketing activities.
• Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs.
• Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results

Demand Generation

• Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets.
• Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels.
• Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact.
• Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution.
• Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution.
• Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes.

Partner Enablement & Communications

• Support partner enablement and engagement initiatives.
• Develop partner-facing content, campaign toolkits, sales enablement assets, and communications.
• Coordinate partner training and awareness programs.
• Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions.

MDF & Budget Management

• Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs.
• Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis.
• Develop recommendations to optimize partner marketing investments and maximize business impact.
• Support budget planning, forecasting, and expense management for channel marketing programs and campaigns.

Performance Measurement & Reporting

• Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI.
• Deliver actionable insights and recommendations to improve program effectiveness and partner engagement.
• Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms.
• Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success.

What Success Looks Like

• Partner-sourced and partner-influenced pipeline
• Marketing-qualified leads (MQLs)
• Campaign ROI and contribution to pipeline
• MDF utilization and effectiveness
• Partner engagement and enablement adoption
• Revenue contribution from channel partner programs
• Budget management and forecasting accuracy

What You'll Bring


Required

• 5+ years of B2B technology marketing experience.
• 2+ years of channel, partner, or alliance marketing experience within the technology industry.
• Experience working with VARs, distributors, OEMs, or strategic technology partners.
• Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement.
• Experience managing marketing budgets, forecasting, and investment planning.
• Experience managing MDF programs and evaluating ROI.
• Proficiency with Salesforce CRM and marketing automation platforms.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, presentation, and stakeholder management skills.

Preferred

• Experience in cybersecurity, SaaS, endpoint management, or enterprise software.
• Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners.
• Understanding of channel sales motions and partner business models.

Join the "Get Stuff Done" Culture Shaping the Future of Cybersecurity and Resilience

Are you passionate and committed to cybersecurity and cyber resilience in the new era of Frontier AI? If the answer is yes, then Absolute Security may be the home for you.


In the new AI-driven business world, Absolute Security has emerged as a leader in Autonomous Cyber Resilience. Thousands of customers trust our AI-native platform to defend their organizations against threats, reduce risk, and recover immediately from disruptions before they turn into financial losses. Through partnerships with the world's leading endpoint device manufacturers, Absolute is embedded in the firmware of 600 million endpoints. This unique position gives us an almost ubiquitous presence in the world's PC and advanced AI workstation environments.


As part of our mission to become the World's Most Trusted Security Company, we are shaping the next decade of security, compliance, and resilience through innovations that help customers remain defended against AI-driven threats and challenges, stop downtime when disruption hits, and drive meaningful change in the IT and cybersecurity markets. To further our goals, we are searching for the best and brightest to join our Get Stuff Done (GSD) culture. We seek motivated candidates who are innovators, sellers, marketers, financiers, operators, engineers, developers, and customer professionals to join our world-class team.


Gartner, Forrester, IDC, Frost & Sullivan, and other top industry analyst firms recognize Absolute Security as critical to the emerging Cyber Resilience market, and a key competitor in the endpoint management and security, secure network access, and Zero Trust markets. The company has earned prestigious product and leadership honors including the Frost & Sullivan Competitive Strategy & Leadership award, the Cybersecurity Excellence Award for Cyber Resilience solutions, and the SC Magazine Power Players list.


Absolute Security is headquartered in Seattle, Washington, with international offices in Vancouver, BC; Austin, TX; Ankeny, IA; Reading, UK; Tokyo, Japan; and Ho Chi Minh City, Vietnam. As a native work-from-anywhere company, we give employees the flexibility to thrive in remote, hybrid, and in-office environments.


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Absolute Security is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]