Senior Director of Remarketing

Job Description

Job Description

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental !

Company Overview

At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high-quality, ready-to-work trucks and trailers tailored to each customer's needs. At PTR, we don't just rent trucks—we partner with our customers to drive efficiency and success on every job site.

 

POSITION SUMMARY  

The  Senior Remarketing Director  owns the enterprise strategy for lifecycle asset monetization, responsible for shaping and executing remarketing initiatives that maximize residual value, accelerate asset velocity, and optimize return on investment across all disposition channels. This is a dynamic leader with a proven history of success in fleet remarketing, a deep understanding of the used equipment market, and a results-oriented mindset to drive performance and profitability. 

This leader serves as a strategic partner to executive leadership, influencing fleet acquisition strategy, lifecycle planning, pricing governance, and channel development through data-driven market insights and commercial leadership. This role contributes directly to organizational revenue performance and enterprise planning while building scalable remarketing capabilities to support continued growth. 

This is a revenue-driving leadership role combining strategic marketing vision with retail sales management accountability. 

 

  LOCATION  

• Onsite Fort Wayne, IN or Fort Worth, TX - with 50%-75% Travel in the first year then 50% thereafter.

 

  COMPENSATION

This position offers a competitive compensation package, benchmarked to regional market standards. It consists of a base salary plus the opportunity for quarterly profit sharing after one year of employment.

 

RESPONSIBILITIES  

Enterprise Strategy & Executive Partnership  

• Shape and execute enterprise-level remarketing strategy aligned with company revenue, margin, and lifecycle profitability goals. 
• Partner with Fleet, Finance, Sales, and Operations leadership to influence asset acquisition, lifecycle planning, and disposal strategies. 
• Establish pricing governance frameworks and channel strategy to maximize organizational profitability. 
• Provide forecasting, performance insights, and strategic recommendations to executive leadership for use in business planning. 
• Identify emerging market opportunities and develop long-term strategies that strengthen competitive positioning. 

Channel Strategy & Commercial Optimization  

• Develop and expand multi-channel remarketing strategies across retail, wholesale, and auction channels. 
• Establish and grow strategic partnerships with auction houses, dealers, and channel partners. 
• Monitor pricing trends, product mix, and market dynamics to optimize asset disposition outcomes. 
• Develop programs to identify new channel opportunities and strengthen existing relationships. 

Operational Leadership & Performance Management  

• Oversee end-to-end remarketing lifecycle including vehicle evaluations, channel selection, title and registration management, and logistics coordination. 
• Define enterprise KPIs including days-to-sale, asset velocity, margin optimization, and profit per unit. 
• Lead continuous improvement initiatives to enhance efficiency and financial performance. 

Organizational Leadership  

• Build and lead a high-performing remarketing organization, including leadership of subordinate managers and cross-functional teams. 
• Establish departmental policies, processes, and operating frameworks that scale with organizational growth. 
• Coach and develop leadership capability within the team. 

Industry Expertise & Compliance  

• Maintain deep expertise in industry trends, regulatory requirements, and evolving remarketing best practices. 
• Identify and implement cost-saving opportunities throughout the remarketing process. 
• Prepare and present reports on fleet remarketing activities and performance to senior management. 

 

REQUIREMENTS  

MUST HAVE  

• Bachelor's degree in business administration, Marketing, or related field (preferred). 
• 12+ years progressive experience in fleet remarketing, channel sales leadership, or asset lifecycle management. 
• Demonstrated success shaping strategic initiatives that drive measurable financial outcomes. 
• Experience leading leaders or multi-layer teams. 
• Strong executive communication and strategic influence skills. 
• Advanced analytical capabilities with ability to translate data into actionable strategy. 
• Valid driver's license. 

 

NICE TO HAVE  

• AAMVA certification. 
• Established industry relationships and channel partnerships. 
• Experience with lifecycle modeling or pricing governance frameworks. 

 

Employee Benefits

At Premier Truck Rental (PTR), we invest in our people by offering competitive benefits, wellness programs, and growth opportunities designed to support you both professionally and personally.

Wellness & Fitness

Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're interested in group classes, virtual personal training, personalized workout plans, or nutrition coaching, we've got you covered.

Exclusive Employee Perks

Enjoy a variety of additional benefits designed to make life a little easier and more enjoyable:

• PTR Swag & Uniform/Boot Allowance
• On-site Micro-Markets stocked with snacks and essentials
• Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment
• Additional partner and vendor discounts

Performance Incentives (Commissions, Bonuses & Profit Sharing)

At PTR, we believe in rewarding success. Certain roles offer commission structures, bonuses, or profit-sharing opportunities based on performance. Incentive eligibility varies by position, so be sure to ask your recruiter about the compensation opportunities available for your role.

Comprehensive Benefits — Starting Day One

✔ Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
✔ 401(k) matching and long-term financial planning support
✔ Paid time off so you can recharge
✔ Life, accidental death, and disability coverage
✔ Ongoing learning and development opportunities

Training, Growth & Recognition

We partner with the Predictive Index behavioral assessment tool, which helps identify natural behavioral drives such as dominance, extraversion, patience, and formality. This tool supports hiring decisions, team development, and employee engagement throughout the entire employee lifecycle.

Culture & Connection — More Than Just a Job

At PTR, we don't just build relationships with our customers—we build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values.

Connect and engage through:

✔ PTR Field Days & Team Events
✔ The Extra Mile Recognition Program
✔ PTR Text Alerts & Open Communication

Employment Classification

Premier Truck Rental hires full-time, part-time, contractor, and intern positions, depending on business needs.

Benefits eligibility varies by employment classification. Contractors, interns, and part-time employees are not eligible for the full-time employee benefits package.

Equal Opportunity Employer

Premier Truck Rental is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law