Complex Marketing Manager

Compensation Type

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. 

Location

Midtown convenience. Classic hospitality. Complete comfort. A celebrated past. It all comes together at the Park Central New York Hotel – located squarely amidst New York’s most popular sights and hotels in Midtown Manhattan. Our mix of exciting amenities pay homage to our glamorous past, while presenting a modern spin on the hotel’s electrifying environment. Guests will delight in escaping the hectic city life to bask in the stylish Park Central New York.

Overview

The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns

Responsibilities

• Manage the brand agencies for additional collateral design, printing and any other promotional requirements.
• Organize special events that will generate great press and PR.
• Research and identify co-marketing companies that will complement the hotel brand and institute programs or events that will generate buzz.
• Create and curate unique lifestyle programming in coordination with the hotel operations team that can then be used in PR articles and social media activity.
• Manage the PR agencies on a daily basis, ensuring objectives, strategies and road maps are executed in a timely manner.
• Monitor in hotel Marketing and Brand Standards to ensure compliance.
• Co-ordinate with Director of Revenue integrating branding efforts to e-Marketing and paid on-line advertising strategies (i.e. PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals) throughout all other communication vehicles (social media, PR, blog content, direct mail, etc.).

• Support website blogs and manage the content strategy in conjunction with Director of Revenue.
• Develop relevant promotions and packages as a result of PR and other marketing initiatives.
• Manage marketing plans i.e. advertising (off line) and co-ordinate on online marketing activity if required with Director of Sales & Marketing and Director of Revenue.
• Assist with the development of marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities and continuously focus on marketing initiatives to create customer loyalty and increase market share. 
• Manage on online reputation management and messaging on 3rd party sites to ensure communications are as per the brand and drive online content social media opportunities.
• Provide support in strategic planning, market research, presentation development and any other additional requests as per Senior Management.
• Create monthly reports to track the success of campaigns.
• Create all branded presentation documents, ensuring they are in the appropriate brand format.

Qualifications

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics 
• Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc.
• Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms) 
• Strong Creative Mind
• Ability to organize exclusive events to the
• Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc.
• Ability to deliver strong print and collateral marketing materials
• Ability to work proficiently quickly in a high-pressure & fast paced environmen
• Exceptional with details and follow up
• Maintain a warm and friendly demeanor at all times.
• Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming.
• Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.