Senior Technical Product Marketing Manager, AI & Data

About Bask Health Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place. We're an entrepreneurial, product-focused engineering team that values ownership, technical excellence, and building software that solves real problems. Engineers work closely with product teams and company leadership, take features from idea to production, and have a direct role in shaping the platform. Engineering at Bask is AI-first and builder-led. We use tools like Cursor and Claude Code throughout development while maintaining high standards for reliability, testing, and software quality. About the Role We're looking for a Senior Technical Product Marketing Manager, AI & Data to lead positioning, messaging, and go-to-market strategy for Bask Health's AI-enabled capabilities, data intelligence tools, and technical platform features. Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place. As a Senior Technical Product Marketing Manager, you'll help customers understand how AI, data intelligence, and automation can support the businesses they operate on Bask Health. You'll work closely with product managers, software engineers, AI engineers, data stakeholders, sales, customer success, and company leadership to translate technical capabilities into clear customer value. This role requires someone who is comfortable working with complex software products and can understand how technical systems function without relying entirely on high-level marketing descriptions. You'll develop positioning for AI-enabled product experiences, workflow automation, data intelligence capabilities, and related platform features.

You'll help explain how these tools can support operational efficiency, improve access to business information, and simplify complex workflows. You'll also help define the language customers use to understand emerging AI functionality, including what a feature does, what information it uses, and where human review remains necessary. A major part of this role will involve distinguishing meaningful product capabilities from broad AI marketing claims. You'll collaborate with technical teams to understand how features operate, what their limitations are, and which customer problems they are designed to solve. You'll develop messaging that communicates product value accurately while avoiding unsupported claims about automation, intelligence, reliability, or outcomes. You'll conduct market research to understand how businesses evaluate AI-powered software and data products, including concerns about trust, implementation, accuracy, and return on investment. You'll analyze competing platforms and emerging product capabilities to identify opportunities for differentiation. You'll partner with product teams to prepare launches, develop customer-facing narratives, and determine how new technical functionality should be introduced to the market. You'll create technical product overviews, launch briefs, sales enablement materials, demonstrations, and educational resources. You'll also work with customer success teams to help existing customers understand and adopt relevant AI and data capabilities. Because Bask Health operates in healthcare-related environments, you'll need to approach AI positioning carefully and collaborate with appropriate stakeholders when messaging touches clinical, patient, or pharmacy workflows. You'll help establish consistent terminology for AI, analytics, and automation across marketing materials and customer communications.