Senior Product Marketing Manager

Senior Product Marketing Manager Location: Austin, TX Responsibilities Product & Technology Strategy Lead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies. Own the process from market opportunity identification through Material Requirements Document (MRD) development and Product Development Program (PDP) approval, serving as the primary champion for new product investments. Leverage customer engagement, market analysis, competitive intelligence, and AI‑enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high‑level product requirements, use cases, and business cases. Partner with Product Management, Engineering, and Executive Leadership to align product roadmaps, technology investments, and long‑term growth objectives. Segment Business Ownership Drive segment business performance through revenue growth, design‑win expansion, funnel creation, and market share growth. Develop and execute segment growth strategies in partnership with regional Sales teams, establish priorities, success metrics, and investment recommendations that support long‑term business objectives. Monitor segment performance, market trends, competitive dynamics, and strategic initiatives to ensure achievement of growth targets. Customer, Sales & Ecosystem Leadership Serve as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams. Develop trusted relationships with strategic customers, ecosystem partners, and industry stakeholders to identify emerging opportunities, accelerate adoption, and strengthen Silicon Labs’ market position. Support product commercialization activities including launch planning, sales enablement, ecosystem readiness, and customer adoption strategies. Represent Silicon Labs at customer meetings, industry events, and strategic engagements while driving alignment across cross‑functional teams to ensure customer and business needs are successfully met. Minimum Qualifications Bachelor’s degree in EE/CE/CS, or related technical discipline/experience. 7+ years of industry experience in semiconductors, wireless connectivity, embedded systems, IoT, consumer electronics, industrial technology, or related markets. 5+ years in business development, product marketing, product management, strategic marketing, market development, or related roles. Demonstrated experience developing market requirements, business cases, strategic product plans, MRDs, or product investment proposals. Strong understanding of embedded systems, semiconductors, wireless connectivity technologies, and ecosystem dynamics. Demonstrated ability to grow innovative products and businesses in rapidly evolving markets. Strong analytical capabilities with experience performing market sizing, customer segmentation, competitive analysis, and investment prioritization. Exceptional communication and presentation skills with the ability to influence customers, executive leadership, and internal stakeholders. Ability to travel domestically and internationally as needed. Preferred Qualifications Experience initiating/leading/authoring MRDs, PRDs, or equivalent product planning artifacts. Experience developing strategic partnerships and ecosystem relationships. Experience with business planning, revenue forecasting, market sizing, portfolio strategy, and innovation management by leveraging AI tools and advanced analytics. Compensation Annualized base pay range: $124,600 - $231,400 USD. Benefits & Perks Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans Highly competitive salary 401(k) plan with match and Roth plan option Equity rewards (RSUs) Life/AD&D and disability coverage Flexible spending accounts Adoption assistance Back‑Up childcare Additional benefit options (Commuter benefits, Legal benefits, Pet insurance) Flexible PTO schedule 3 paid volunteer days per year Charitable contribution match Tuition reimbursement Monthly wellness offerings Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job‑related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law. #J-18808-Ljbffr