Sr Product Marketing Manager

Be a key contributor at an exciting software company!

Our Why.

CareerPlug empowers teams to grow. We do this, in part, by making it easier for our clients to hire and develop the right people. We want to positively impact the lives of our employees, our small business owner clients and their applicants/teams, a reach that impacts millions each year!

What we do.

We provide innovative recruiting and HR software for over 60,000 growing companies and solve one of the biggest problems in small business - hiring and retaining the right people. Our applicant tracking and retention software helps companies make better hires to have the right people in place to build a successful business. Our vision is leading us along an inspiring path to accomplish much more. The next stage of our growth will be powerful and will exponentially propel us toward exciting business, and more importantly, mission milestones.

We believe that people are the heart of our business and are committed to building one of the best places to work – anywhere. To us, that means putting care and purpose into our hiring process, providing meaningful development and training opportunities for our team members, and living our core values every day.

CareerPlug is proud to be an equal opportunity employer committed to fostering a diverse team. Our leadership takes responsibility for creating a safe and welcoming environment built on inclusion and respect for all.

Who We’re Looking For

CareerPlug is looking for a Senior Product Marketing Manager who can both shape and execute, someone who brings strategic thinking to positioning and go-to-market decisions, then builds the content and assets that make those decisions real.

Franchising is a relationship business, and CareerPlug serves a specialized audience of franchisors and franchisees who choose their tools carefully. This isn’t generic SaaS product marketing. It’s about deeply understanding two distinct audiences (one evaluating software at the network level and one using it to hire at the location level) and building messaging, content, and enablement that actually helps them.

We have established positioning, a defined GTM framework, and a growing product that needs someone who can own the go-to-market for what we ship, from strategy through execution. You’ll have real input into how we position features, how we think about the competitive landscape, and what the market is telling us. And you’ll write the blog post, build the demo assets, and make sure every launch shows up clearly and consistently across every touchpoint.

This role reports to the Director of Marketing, who provides strategic guidance while leading a broad portfolio of responsibilities. The ideal candidate is a seasoned product marketer who can independently drive projects forward, exercise sound judgment, and make meaningful progress without requiring day-to-day direction.

If you want to be the only Senior PMM at a focused, mission-driven company where your work is visible and your opinion matters, this role is for you.

How we’ll measure success

New feature launch, adoption, and engagement

New account and location activations

Website engagement and conversion

Strength and currency of competitive intelligence

Quality and cadence of customer stories in market

You May Be a Great Fit If

You have at least 5 years of B2B SaaS product marketing experience, and you’ve owned GTM strategy and execution for product launches end-to-end.

You bring strategic thinking to positioning conversations. You have a point of view, you back it with evidence, and you know how to make it land.

You are an excellent writer who can take a product feature and explain its value in clear, sharp, customer-focused language that doesn’t need heavy editing.

You own competitive intelligence, and you actively track the landscape, synthesize what it means, and bring it into positioning and GTM decisions.

You know when to go get the data. You pull customer engagement metrics, product usage trends, and competitive intelligence yourself, and you use what you find to make the work sharper.

You are genuinely curious about the customer and the product, and you use that curiosity to create stronger messaging, stories, and enablement.

You have visual communication skills and can create polished screenshots, GIFs, demo content, and product visuals.

You collaborate well across product, customer success, sales, partnerships, and marketing, and you embody our core values.

You want ownership. You’re comfortable being the only PMM and find that energizing rather than stressful.

Key responsibilities:

Shape and execute a go-to-market strategy

Own GTM strategy for product launches and decide how to bring a feature to market, define the narrative, segment the audience, set success metrics, and coordinate cross-functional readiness

Apply CareerPlug’s tier framework and contribute to decisions about what level of launch a feature warrants

Track launch performance and use what you learn to improve the next one

Translate positioning into feature-level messaging

Take CareerPlug’s established brand positioning and operationalize it at the feature, integration, and product update levels

Contribute to positioning decisions and not just execute what’s handed to you

Build the talk tracks, customer outcomes, and language that the rest of the company uses to talk about features

Pressure-test feature messaging with sales and partner-facing teams to make sure it works in real conversations

Own competitive intelligence and market research

Actively track the competitive landscape, what competitors are shipping, how they’re positioning, and where we’re differentiated

Synthesize customer research, sales feedback, and market signals into clear positioning and messaging implications

Bring competitive and market intelligence into product and GTM conversations, not just marketing ones

Write product content that inspires prospective and current customers

Author GTM blog posts for product launches and integration announcements

Write product page copy, plan and pricing page copy, integration page copy, and feature page copy

Draft customer-facing emails for product updates, in partnership with the Director of Marketing

Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience

Build a consistent customer story practice

Surface, capture, and turn customer experiences into case studies and shorter-form stories

Make sure customer stories show up across product pages, sales enablement, social channels, and announcements

Maintain a current library segmented by industry, franchise size, and use case

Own product-related sales enablement

Surface, capture, and turn customer experiences into case studies and shorter-form stories

Make sure customer stories show up across product pages, sales enablement, social channels, and announcements

Maintain a current library segmented by industry, franchise size, and use case

Keep our demo environment ready for prime time

Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content

Establish and follow a refresh cadence so the environment never falls behind the product

Contribute to email programs and webinars owned by other teams

Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing

Provide demos, screenshots, and feature explanations for webinars owned by other teams

Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug

What we're looking for

Required

5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution

Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing

Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions

Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)

Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative decisions

Experience contributing to and shaping positioning and messaging decisions, as well as executing them

Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don’t know

Experience interviewing customers and turning their stories into usable assets

Ability to manage multiple launches and content workstreams simultaneously without dropping details

Preferred

Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems

Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)

Background in or exposure to HR tech, workforce management, or recruiting software

Benefits:

Work from home (we're fully remote)

Employer Paid Health Insurance

Life Insurance

Pet Insurance

Long Term Disability

Unlimited PTO (with minimums!)

One-week paid PTO (pre-start date)

Home Office Stipend

401(k) Company Match

Donation Matching

Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.

Compensation: This role pays a $135,000 base salary with an additional annual bonus potential of $10,000 (paid quarterly), for a total on-target earnings of $145,000.

CareerPlug believes in equitable and transparent compensation practices. All our employees have access to what every role pays at the company. We post compensation on all our job postings. In order to ensure equity and fairness for candidates and current employees, we always lead at our best and don’t negotiate offers. Read more about our compensation philosophy here.

CareerPlug is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CareerPlug is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To request a reasonable accommodation, applicants should communicate a request when contacted for an interview. All requests should be sent to View email address on click.appcast.io.

This is a remote position.