SEO Copywriter

Workana

SEO Copywriter Role

We are looking for a strategic and creative SEO Copywriter responsible for generating search engine optimized content that drives organic traffic, improves brand positioning, and contributes to lead generation. This role will work closely with marketing, product, and sales teams to align content with business objectives.

Responsibilities

Create SEO optimized content (blogs, landing pages, articles, guides, etc.) aligned with the inbound marketing strategy.
Conduct keyword research and analyze search trends.
Optimize existing content to improve its search engine ranking.
Collaborate with design and marketing teams to develop engaging and high-impact content.
Ensure the consistency of the brand's tone of voice in all content.
Analyze content performance (traffic, ranking, conversion) and propose continuous improvements.
Implement on-page SEO best practices (meta tags, headings, interlinking, etc.).

Requirements

Previous experience as an SEO Copywriter, Content Writer, or similar role.
Solid knowledge of SEO (on-page and basic off-page).
Experience using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
Excellent writing and spelling in Spanish (English is a plus).
Ability to interpret data and convert insights into content actions.
Organization and ability to manage multiple projects simultaneously.

Desirable

Experience in SaaS or technology companies.
Knowledge of inbound marketing and automation.
Experience working with CMS (WordPress or others).
Intermediate/advanced level of English.

Apply

Vacancy posted 4 days ago

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